Returning to our EDM Roots in 2020: Kalido Name Re-Emerges

The Kalido Comeback: Magnitude Reintroduces Kalido Name for Award-Winning Data Management Suite

At the edge of a new decade where data and its management (and governance) is more important than ever, we’ve heard the call of our customers to return the Kalido name to our Magnitude Data Management Suite. Kalido products, capabilities – and the moniker itself – remained firmly entrenched as a trusted name in the market, including earning top scores for technology and customer satisfaction in the Information Difference MDM Landscape 2019 Report.  All that, plus a “Strong Performer” position in The Forrester Wave™: Master Data Management Solutions, Q1 2019 convinced us to return to our solutions’ brand roots, refreshed with an updated logo.

Let’s rewind 15 years to the beginning of Kalido. The name stems from Kaleidoscope, which describes consistently changing patterns. The genesis of Kalido was in the desire to solve data management problems for large global companies. Our early customers, such as Royal Dutch Shell and Unilever, were dealing with an evolving application landscape; they needed a technology solution to keep up with the dynamic change. In fact, the first Kalido implementation was a data warehouse automation solution for tracking sales in Shell’s convenience stores. Shell has since relied on Kalido for a shared product master data management (MDM) system.

According to Royal Dutch Shell:

“Kalido gives us fast access to vital, global product master data, ensuring maximum efficiency in R&D.”

Today, this trend has only been exacerbated with the growth in SaaS technologies and the complexity of managing more and more data sources. This issue is no longer confined to very large enterprises as many small and large businesses are grappling with managing the unbundling of monolithic ERP applications and the corresponding data fragmentation with the transition to cloud-based apps. As such, there’s a heightened need to meet the continuous change in achieving a single view of data for reporting and to uncover critical insights across an increasingly fragmented application landscape. This vast data management opportunity is further fueling the growing customer demand for our Kalido solutions.

Our customer-centric approach to helping businesses manage data – including metadata – as a strategic enterprise asset sets us apart. We recently launched Kalido MDM 11 with industry-leading innovations with one goal in mind – to provide the best value to our customers. We’re working on more enhancements for our next version to be released this year. Stay tuned!

To see Kalido MDM in action, watch our videos that show off the new functionality and UI.

The Time Is Right For Partners

The Partner Network here at Magnitude Software has been expanding rapidly over the past year across all of our product lines.  The need for high-quality Enterprise Information Management Professionals to represent, sell, and implement Business Intelligence, Operational Reporting and Corporate Performance Management, and Master Data Management solutions has never been higher. Read more

The Role of MDM in the Developing IT Landscape

I recently read an article from Bob Violino about The Growing Complexity of Data Integration. The article is in regard to organization’s deprecating functionality traditionally supported by monolithic ERP systems in favor of best-of-breed, cloud and SaaS based applications. This fracturing of core ERP functionality will create an even more complicated IT landscape fraught with data integration challenges.  Read more

Announcing Magnitude ONE

As readers of this blog are aware, we have frequently discussed a variety of topics related to master data management. Over the course of the last decade we’ve enabled a good number of companies to deliver better reference and master data, across all domains (customer, product, financial, supplier, employee, etc.), and for operational as well as analytical systems. You can read about a few of them here. Read more

Fear or Greed: What’s Driving Your Information Management?

Lately we’ve been spending a fair amount of time talking to banks and investment firms about their information management challenges. One industry insider recently summed it all up for me by stating that organizations in this industry are motivated by one of two things – fear or greed. It might sound a bit crass, but that’s not a bad thing and I think it reflects the reality of the market we all, not just banks and investment firms, operate in.
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Business Modeling: Who Is Your Audience?

The Kalido business model is central to our core technology.  Model-driven automation facilitated by the Kalido Information Engine manages data sourcing, business rules validation, data integration, physical storage and presentation for both master data and warehouse instances.
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Modeling to Support Agile Data Warehouses: Hyper Normalization and Hyper Generalization

I was in Las Vegas recently for The Data Warehousing Institute conference helping out with our Magnitude Software booth, and I noticed one of the classes being taught there was “Agile Data Engineering:  New Data Modeling Techniques that Readily Adapt to Constant Change.”

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Magnitude Software Chosen for KMWorld Magazine’s 100 Companies That Matter in Knowledge Management!


We are excited to announce that Magnitude Software has been selected for KMWorld magazine’s list of 100 Companies That Matter in Knowledge Management. This prestigious annual list, currently in its 15th year, is compiled by knowledge management practitioners, theorists, analysts, vendors, their customers, and colleagues, and will be featured in the March issue of KMWorld magazine. Read more

MDM Architectural Styles: Domains Matter

In a previous blog I discussed the four primary MDM architectural styles: consolidated, registry, coexistence, and transactional. In case you missed it, read it here: MDM Architecture Styles – Do you have the right mix? Each has their individual strengths and weaknesses, but no single MDM architectural style is ideal for every application.  Read more

Magnitude Software Celebrates $100 Million Investment at Oracle OpenWorld

OOW-adIt’s been a September to remember at Magnitude Software! Last week we announced the company raised $100 million to fuel growth through product innovation and strategic acquisitions. This week, we kick off our first time exhibiting at Oracle OpenWorld as Magnitude Software. Read more