Broadest Pre-Built BI Coverage Available for Oracle E-Business Suite

The Magnitude NoetixViews Operational Reporting Solution allows you to implement a true reporting environment in the least amount of time, and at the lowest cost. With business views tailored to your unique application environment, NoetixViews delivers the fastest time to answers of any operational BI solution in the market. The patented solution delivers hundreds of pre-built reports empowering business professionals with the ability to answer their own questions without waiting on IT for assistance.

For technical professionals responsible for maintaining the infrastructure in an organization, Magnitude offers enterprise reporting and application solutions that quickly link existing BI tools and applications with real-time operational data. Auto-generation technology speeds the process of populating reporting tools and worksheets with the business content necessary to gain meaningful business intelligence in less time and cost.


NoetixViews features and benefits include:

Simplified Access to Data
Noetix puts the power of enterprise reporting into the hands of the people who need it most. Through business views, which provide a way to look at the data without all the complexity of how the data is stored, you can create your own operational reports and minimize your reliance on IT.

Customer Configuration-specific Content
Noetix incorporates the specific configurations of your enterprise application automatically, tailoring business views and pre-built reports to your organization without extensive effort and expense. Terminology unique to your business is displayed upfront, enabling non-technical users to create their own reports with little or no training.

Upgrade Protection
Reports developed directly against an application database are vulnerable to breakage when the application is upgraded, introducing new data table structures. Reports developed against NoetixViews however are insulated and protected from these changes, providing metadata consistency and uninterrupted reporting for business users.

Coverage: The list below identifies nearly 50 Oracle E-Business Suite applications supported by Magnitude NoetixViews.

Financial Applications

Whether you are trying to accelerate your period-end close process, perform sub-ledger reconciliations, manage expenses, improve cash flows, or track projects, you need access to your financial data. Magnitude NoetixViews provides immediate access to Oracle’s financial applications, including hundreds of out-of-the-box reports as well as an ad hoc query tool that quickly enables you to develop new reports in an instant.

Whether you are trying to accelerate your period-end close process, perform sub-ledger reconciliations, manage expenses, improve cash flows, or track projects, you need access to your financial data. Magnitude NoetixViews provides immediate access to Oracle’s financial applications, including Oracle Release 12 Subledger Accounting.  With hundreds of out-of-the-box reports as well as an ad hoc query tool, Magnitude enables you to quickly develop new reports in an instant.


Includes more than 190 views covering areas such as balances, budgets, journal entries, parent-child hierarchies, invoices and invoice aging, payments, suppliers, customers, receipts, receivable balances, asset assignments, depreciation details, unbooked assets, cash transfers, and reconciliation.

Views for: Oracle General Ledger, Oracle Payables, Oracle Receivables, Oracle Assets, Oracle Cash Management, Oracle Subledger Accounting, Oracle iExpenses, and Oracle Financials Interface Tables

Views (partial list)

Budget to Actuals
Returns data on budgets, GL account balances, variances. Used for creating financial variance reports.

Invoice Hold Details
Returns payables invoice hold information, including invoice details, purchase order details, shipment and supplier information.

Customer Account Summary
Returns customer receivables balances, including current balance, past due balance, over credit limit amount, and more. Displays receivables aging information broken into seven buckets.

Unassigned Assets
Returns data on assets not assigned a distribution.

Reconciliation Lines
Returns data on reconciled bank statement lines.

SLA Journal Lines
Returns details about the subledger accounting (SLA) journal lines, plus accounting event details, third party information, and GL posting information.

Answers (partial list)

  • What are the budgeted and actual amounts for a specified period?
  • What are my asset account balances for a given time period?
  • What are the accounts receivable aging buckets in functional currency?
  • What are the amounts transferred from multiple bank accounts to a bank account for a period?
  • Other pre-built delivered reports and KPIs include Debt Ratio, Return on Assets, Debt to Equity Ratio, and Return on Equity.
  • What are the total subledger journal amounts by accounting event classes for a ledger within an accounting period?

US Federal Financials

Includes 35 views and associated answers that enable effective monitoring of operations and analysis of results for users of Federal Financials. Delivers full coverage for setups, including all budget levels, treasury symbols, and USSGL transaction codes, as well as the flow of data from the preparation of budget requests to actual spending, to subledger details for all commitments, obligations, and expenditures. Also includes over 150 additional views and their answers for general ledger, payables, purchasing, and receivables reporting.

Views for: Oracle Federal Financials/Oracle Federal Administrator, Oracle General Ledger, Oracle Payables, Oracle Purchasing, Oracle Contract Lifecycle Management, and Oracle Receivables

Views (partial list)

Funds Distributions, Budget Appropriations
Query federal financial fund distributions and budget appropriations and their resultant balances and transaction details in the general ledger.

Purchasing Commitments and Obligations, Payables Expenditures
Query funds available balances and drill to their source commitment, obligation, and expenditure details in the purchasing and payables subledgers.

Interagency Transfers
Track interagency transfers at the agency and invoice level.

Answers (partial list)

  • Which payment batches are confirmed by the U.S. Department of Treasury?
  • Which checks do not have payment transaction codes?
  • What are the customer invoice overdue statuses?
  • What are the funds available balances for a given fund? For a given Treasury Symbol?

Asset Lifecycle Management

Includes 12 views covering Work Requests, Work Orders, Costing Details and Asset Details, (with associated information and hierarchies).

Views for: Oracle Enterprise Asset Management

Views (partial list)

Work Requests
Distinct views that return data on Work Requests created through the Oracle Create Work Request screen.

Work Orders
Work Order information for either normal or rebuild orders showing aging, completion status, past due data and more..

Asset Information
Asset contain a massive amount of data and this View allow for detailed reporting against most information on an asset including Category, Locator, Type, Cost.

WO Cost Details
Returns data on Work Orders including Estimated Costs, WIP details, Cost Types and including pre-generated fields such as Cost Variance.

Answers (partial list)

  • What is the actual and planned downtime of an asset or a rebuildable item?
  • Which are the child and parent assets or rebuildable items of a top asset or a rebuildable item?
  • What are the cost details of a work order?
  • Which materials are required to carry out a work order?
  • Which resources are required to carry out a work order?


Includes 30 views covering proposals, multi-funded projects, awards management, funds control, costing, and billing.

Views for: Oracle Grants Accounting and Oracle Grants Proposal

Views (partial list)

Cost and Revenue Distributions
Distinct views that return data on cost distributions, and information about expenditure and event revenues.

Funding Details
Returns data about the funding allocation details of sponsored projects.

Returns data about draft invoices.

Answers (partial list)

  • What are the budgeted, actual, and encumbrance totals of quantities, raw costs and burdened costs for a combination of an award, a project, and a task over various General Ledger periods?
  • What is the total revenue from various projects for an award in a Project Accounting Period?
  • What are the distribution values of various awards in each funding pattern for a project?


Includes 68 views that cover all aspects of both external and internal project cost allocation such as projects, resources, tasks, expenditures, revenues, budgets, work plans, financial plans, resources, control items, and user-defined attributes.

Views for: Oracle Project Costing, Oracle Project Billing, Oracle Project Contracts, and Oracle Project Management

Views (partial list)

Cost and Revenue Distributions
Distinct views that return cost and revenue distribution information tied to the GL.

Project and Task Revenues
Distinct views that return revenue information at either the project or task level.

Returns detailed expenditure information charged to either projects or tasks.

Cost Budgets and Actuals
Returns baselined cost budget information at the budgetary control level, and the actual expenditures incurred at those levels.

Financial Plan Impacts
Returns data about the financial impacts due to project change requests and change orders.

Answers (partial list)

  • What are the period-to-date details of expenditures for a project by expenditure category and type within a task for a given period?
  • What are the total amounts (funding and agreement and accrued) along with number of agreements and funded projects for a customer?
  • What are the account distribution and invoice details for the expenditures in a project?
  • What are the expenditure details for an employee for a given project by organization hierarchy level?
  • What are the workplan tasks that are not on track for a project?

Supply Chain Applications

Supply chain professionals are constantly trying to balance costs, inventory levels, and the ability to fill customer orders in a timely manner. Noetix enables you to access real-time procurement, production, planning, inventory, warehousing, transportation, and sales order information to make the most informed decisions to maximize revenue and gross margins.


The NoetixViews for Oracle Purchasing includes 58 views covering requisitions, purchase orders, contracts, on-hold invoices, shipments, receipts, sourcing rules, and approved suppliers, thus offering rapid access to information needed for managing the efficiency of the Purchasing processes including both Buyer and Vendor performance monitoring.

Views for: Oracle Purchasing, Oracle Contract Lifecycle Management, and Oracle iProcurement

Views (partial list)

Purchase Order Lines
Returns line detail data for Purchase Orders.

Purchase Order Invoices
Returns data about Payables invoices matched to POs, including invoice distributions and matching information for each PO shipment.

Returns data about item receipts, including receipt location, supplier and shipment data.

Answers (partial list)

  • What are the savings of each purchase order item from a specific vendor during a given period of time?
  • What is the acceptance performance of our vendors?
  • What is the value of purchases spent with minority vendors in a given period?
  • What has been released for a given blanket PO?

Order Management

NoetixViews for Oracle Order Management provides business users with an end-to-end view of the customer fulfillment and service process, from creation and maintenance of sales orders, computation of pricing and discounts to planning, packing and shipping of deliveries for order fulfillment. NoetixViews for Oracle Order Management offers rapid access to all information needed for managing the efficiency and completeness of the sales order process. Typical areas covered by the views include internal and external orders, agreements, holds, returned material authorizations, comparison of costs and prices, and matching of orders and invoices.

Views for: Order Management

Views (partial list)

Sales Order Lines
Returns data on the order line level, including the item ordered and its selling price. The view also shows the quantity ordered, shipped, cancelled, invoiced, fulfilled and available to invoice.

Drop Shipments
Returns data on the orders which are drop shipped (the supplier provides the items directly to the customer), including purchase requisition and purchase order details.

Returns data on booked orders that have not shipped.

Answers (partial list)

  • What is the selling price together with costs and margins for items shipped in a given period?
  • What are the invoices for a given order?
  • What items are currently on hold?

Advanced Planning & Scheduling

Includes over 30 views and associated answers designed specifically to enable reporting in all the key Advanced Supply Chain Planning functional areas including supply and demand information, exceptions, pegging, and collected data. For the first time, Advanced Supply Chain Planning users now have easy, flexible access to important information such as forecast consumption details, as well as the horizontal plans pivoted by daily, weekly and period buckets, to name a few.

Views for: Oracle Advanced Supply Chain Planning

Views (partial list)

Daily, Weekly and Period Plans
These views offer innovative and flexible access to horizontal plan information that goes beyond what is possible using the planner’s workbench. Access plan supply and demand quantities by plan, item, item category, organization, and planner.

Forecast Consumptions
This view returns information on forecast consumptions within a plan. Use this view for identifying forecasts yet to be satisfied, and thereby, preventing duplicity in planning.

Demand Details
This view returns information on the demand details of a plan. Use this view for getting information on both planned and collected demands from various sources.

Late Order Exceptions
This view returns information on the late order exception details generated by a plan.

Answers (partial list)

  • What are the supply and demand quantities for a given plan and item category?
  • What are the consumption details for a given planned forecast?
  • What are the exceptions for which the action was not taken for a plan?
  • What are the penalty cost details for late orders?
  • What is the purchasing commitment to each supplier for a plan?

Discrete Manufacturing

Includes more than 140 distinct views plus one view for each item category for Discrete Manufacturing covering forecasts, schedules, sourcing rules, bills, routings, resources, jobs, categories, items, onhand quantities, inventory demand, comparisons, cost details, and quality collection plan results.

Views for: Oracle Master Scheduling/MRP, Oracle Bill of Materials, Oracle Work in Process, Oracle Costing, Oracle Inventory, and Oracle Quality

Views (partial list)

MRP Plan in Daily Buckets
Returns on what the plan predicts the inventory will be for an item by day; including demand, supply quantity, safety stock quantity, and available to promise quantity.

MRP Forecast Consumptions
Returns data on the sales orders that have consumed the forecast as updated by the Oracle Planning Manager during forecast consumption.

WIP Requirement Costs
Returns data on the costs of the material requirements for discrete jobs. The costs are available for any cost type so that planned jobs can be costed at the level that will be in effect when the job is released.

BOM Bill Onhand Items
Returns data on the onhand inventory for the component items for a single level of the bill of materials.

Subinventory Values
Returns data on the on-hand quantity and extended value of each item in a subinventory

QA Collection Plan Results
For analyzing the element results for each run of a collection plan

Answers (partial list)

  • Which discrete jobs does MRP recommend expediting?
  • Which items does MRP predict will have a shortage?
  • What are the planned items and their lead times for a given plan designator?
  • What is the Work in Process cost incurred and relieved on a given job?
  • How does actual resource usage compare to capacity?
  • What is the invoice cost compared to the stored unburdened cost?
  • What are the items that raised exceptions in the MRP planning process for a given plan designator?
  • Which results are valid for a collection plan?

Process Manufacturing

Includes 45 views covering formulas, routings, batch details, bucketed material activity, inventory transactions, item cost, item cost rollup, lot genealogy, and quality.

Views for: Oracle Product Development, Oracle Process Execution, Oracle Process Planning, Oracle Process Manufacturing Financials, Oracle Process Manufacturing Inventory

Views (partial list)

Quality Control Specifications
Returns setup information on the quality conformance requirements of items or monitoring samples.

Forecast Details
Returns forecast information for an organization and an item.

Returns data on the components, quantities, scrap factors, and other important attributes of the formula.

Answers (partial list)

  • What are the associations among cost warehouses and inventory warehouses in a date range?
  • What are the details of the production forecasts for a period?
  • What are the on-hand quantities of items stocked in warehouses at the end of a period?

Project Manufacturing

Includes views covering project planning, budgeting, forecasting, work breakdown structures, schedules, resources, project progress, actual costs, and invoice details.

Views for: Oracle Project Manufacturing

Views (partial list)

Project Costs
Returns budgeted and actual project costs at the detail level, including expenditure type.

Purchase Commitments
Returns requisitions and POs that have not been received, enabling managers to forecast costs that will be incurred in future periods.

WIP Job Details
Returns data on job details, schedule status, inventory on hand quantities and transactions.

Answers (partial list)

  • What is the status of project performance against plan, budget and revenue forecasts?
  • What are the forecasted costs that will be incurred in future periods?
  • What are the on-hand quantities of items stocked in warehouses at the end of a period?

HR Applications

HR and payroll managers require secure access to highly sensitive information not only to satisfy compliance and government reporting, but also to support critical decisions such as which employees should work on key projects as well as the company’s overall hiring and compensation strategies.

Human Resources

NoetixViews provides efficient access to the information required to support typical human resources processes and management decision-making, including employee records and reviews, time and attendance, benefit administration, wage and salary administration, staffing and recruitment, career development, absence management, and new hire and termination processing. In addition, various views provide data for managerial level analysis, budgeting and planning purposes.

Views for: Oracle Human Resources, Oracle Payroll, Oracle Advanced Benefits, and Oracle Time and Labor

Views (partial list)

HR Element Definitions (Current and Historic)
View returns current and historic Oracle HRMS element definition setup information for both earnings and deductions.

Employee Job/Position Assignment History (Current and Historic)
Shows the progress of an employee’s job or position assignment history since their original hire date.

Employee Personal Information
Employment and personal information, additional personal details and other information, such as previous last name, address, phone, hire date, length of service, date of birth, birthday, national identifier (e.g. SSN or NI Number), visa type, nationality, correspondence language, home address, work telephone, email address, work location and standard working conditions are available.

Timecard Data
Query data from most recently saved and all historical self-service and PUI timecards, including approval, audit, payroll, project and task information

Payroll Register, W-2, Payment, and Check Registers
Create powerful register reports with parameters and filters that enable fast, flexible data analysis.

Answers (partial list)

  • How many employees were at a given location for a specific date?
  • What non-healthcare benefits is a given employee currently eligible and enrolled in?
  • How do I determine the number of transfers out of a specific organization last year?
  • Which applicants possess the essential position requirements for a specific vacancy?
  • What is the midpoint offset for a specific human resources budget calendar?
  • What is the historic contact information, such as the contact name(s) and address(s), for a specific employee in a given year?
  • What are the payroll register details of the employee assignments for an effective date range?
  • What are the W-2 register (wages and taxes) details of the employee assignments for a payroll period?

Sales, Marketing, and Service Applications

Maximizing campaign ROI, increasing sales forecast accuracy, and optimizing customer satisfaction while balancing costs requires continuous access to real-time information. Adjusting marketing and sales strategies to address threats, or responding swiftly to potential customer satisfaction issues is critical in competitive marketplaces. Noetix provides instant access to Oracle’s sales, marketing, and service applications.


Views for: Oracle Field Sales and Oracle Quoting


Includes nearly 60 views covering service requests, instances, tasks, and repairs, including repair and task related financial information, and details about service contracts.

Views for: Oracle TeleService, Oracle Install Base, Oracle Field Service, Oracle Depot Repair, and Oracle Service Contracts (Limited Availability)

Views (partial list)

Service Requests
Distinct views that return data on Service Requests created either using TeleService or Depot Repair.

Repair Order Invoices
Returns data on repair actual charges and sales order lines along with the associated invoices.

Debrief Charge Lines
Returns data on debrief charge lines, debriefs, sales orders and invoice details for a service request.

Instance Repair Orders
Returns data on repair orders associated with item instances.

Answers (partial list)

  • What is the turnaround time for a service request?
  • Which service requests are associated with an item instance?
  • What is the total number of hours that a field service representative worked in a period?
  • What are the Oracle Payables invoice details for a repair order?
  • Which service contracts are going to expire in the next 30 days?

Additional NoetixViews Options

NoetixViews for Oracle Application Object Library
The NoetixViews Administration Bundle brings easy access to critical setup and integration data in your E-Business Suite database. These views provide administrators with the ability to look up a variety of information related to the underlying Oracle foundation structure, such as concurrent programs, flexfield and Quick Pick values, security and responsibilities, without being forced to navigate through Oracle forms.

© Copyright 2017-2018 Magnitude Software, Inc. All rights reserved. Magnitude Software is a registered trademark of Magnitude Software, Inc. in the U.S. and other countries. All other product and company names mentioned herein are used for identification purposes only and may be trademarks/registered trademarks of their respective owners

Chris Ney

Chairman and
Chief Executive Officer

Chris oversees Magnitude Software’s overall corporate vision and strategic direction.

As Chairman and CEO, Chris leads Magnitude Software’s corporate vision and strategic direction, driving the company’s acquisition, integration and growth strategies to extend the company’s global reach. Under his leadership, Magnitude Software has developed an unparalleled customer experience, strengthened its culture of innovation, and greatly increased profitability and shareholder value. In September 2014, Chris successfully secured up to $100 million in capital to further build Magnitude Software through product innovation, organic growth and strategic acquisitions.

Ney was previously Co-Founder and President of Silverback Enterprise Group, where the team completed the strategic acquisition of nine industry-leading enterprise software companies and leveraged their synergies to build two powerful new entities: Magnitude Software and Upland Software. Magnitude Software offers a family of award-winning solutions for enterprise performance management, master data management and data connectivity. Upland Software (Nasdaq: UPLD) went public in late 2014 and is a leading provider of cloud-based enterprise work management software with over 2,000 active enterprise customers and more than 235,000 active users in more than 50 countries.

Prior to co-founding Silverback, Ney was CEO of a series of Trilogy/Versata portfolio software companies. He previously served as Chairman of the Board, CEO and Founder of CoreTrac, a financial services CRM software company. Ney began his career working for investment banking firms Lehman Brothers and UBS.

He holds a Bachelor’s Degree in Economics from Texas A&M University.


Rik Thorbecke

Chief Financial Officer

Rik oversees finance strategy and operations, risk management, legal, IT and sales operations.

As CFO, Rik leads a team focuses on effective business partnerships that drive continuous improvement in business process and technologies. He is an experienced CFO, COO, and Advisory Board Member with broad, global leadership experience in the software, SaaS, internet, cloud, telecommunications, and electronic manufacturing industries. Rik is skilled in strategic finance, mergers and acquisitions, IPO readiness, business planning, investor relations, enterprise software, entrepreneurship, and international business. He is a strong business development and customer-oriented executive.

Rik spent 25 years in various executive finance and strategy roles at a number of well-known public and high-growth private companies, including Electronic Arts, Equinix, and Levi Strauss; he was also CFO of Plastic Logic, Meltwater and Mirantis. He started his career at PwC where he became a partner in the global technology practice based in the Amsterdam office. In 1999 he moved to the San Jose, California office where he served as partner in the Software and Internet practice. Following the path of many expatriates he, his wife and three children decided to call the San Francisco Bay Area their home ever since.

Rik holds a Double Bachelor’s of Science Degree in Marketing and Economics, a Master’s of Science Degree in Business Administration and a Post Graduate Degree in Accounting and Auditing from the University of Amsterdam, the Netherlands. Rik is also an active California CPA.


Kevin Mischnick

Senior Vice President,
Finance and Accounting

Kevin oversees global financial operations for Magnitude Software.

Bringing more than 25 years of financial experience to Magnitude Software, Kevin is responsible for a number of areas of the business, including Finance, Accounting, Legal and Information Technology.

Kevin’s background includes building and transforming financial teams into high-performing units, implementing systems and processes focused on cost savings and efficiency, and raising nearly $100 million in investor capital. He served as Senior Vice President of Finance for Multimedia Games Inc. and Capstar Broadcasting Corporation. Under his financial leadership, the market values of both companies increased more than tenfold.

Kevin is a certified public accountant and holds a Bachelor of Business Administration in Accounting from Texas Tech University.


Craig Irons

Craig Irons

Global Vice President of Sales

Craig leads Magnitude’s worldwide sales, presales, business development, go-to-market development and execution, and global channel and partner development initiatives.

A global sales leader with more than 25 years’ executive and leadership experience, Craig works closely with business leadership and customer-facing teams to drive and implement a consistent, disciplined, and predictable sales management program across Magnitude’s offerings and regions. He brings to the business strategic vision, strong execution skills, deep industry relationships, an extensive partner and channel management capability, a disciplined lead development and sales management program, and a proven track-record of success across many of the largest and most complex, global customer environments.

Prior to joining Magnitude, Craig spent five years at Mirantis, Inc., a leading open source cloud computing company, where he served in senior executive leadership roles responsible for worldwide sales. During Craig’s tenure, Mirantis grew annual recurring revenues 540%, dramatically expanding the company’s product-based and partner-led revenue mix. Alongside that dramatic growth, he developed highly strategic, long-term customer relationships with the likes of AT&T, Apple, DirectTV, Verizon, Wells Fargo, Ericsson, Vodafone, Reliance Jio, Telstra, and many others.

Previously, Craig spent 16 years with Dell, serving in various senior marketing and sales leadership roles in Austin and in the Bay Area: He led the $500M+ Large Enterprise sales organization based in San Francisco, and founded and served as Global Practice Director for Dell’s $2B+ worldwide web & tech vertical.

Craig holds a BA in English Literature from Washington and Lee University, and an MBA from The University of Texas at Austin McCombs School of Business.


Laurie Dahlgren

Laurie Dahlgren

Global Vice President, People Operations

Laurie oversees HR strategy, talent acquisition, employee engagement and organizational development.

As Magnitude Software’s global people operations leader, Laurie drives initiatives that empower an engaged, high-performing workforce, in alignment with business goals and in support of rapid business growth.

Laurie brings extensive leadership experience across multiple industries and companies at different stages and sizes, including working with employees in 30 countries across 70+ locations. Prior to joining Magnitude, Laurie served as Vice President of People at Mirantis, a leader in open cloud infrastructure. Previously, she was Vice President of Human Resources at Meltwater, a global SaaS company engaged in media intelligence. She held leadership roles with several Silicon Valley venture-backed, technology companies before relocating to Austin, TX in 2017.


Bill Stephens

General Manager, Magnitude Applications

Bill leads the Magnitude Applications business, driving strategic direction, product and service execution, revenue growth and customer engagement. His expertise within the commercial and public sectors – from Fortune 100 to SMBs – enables Bill and his team to consistently enable customers to extract the right value from their ERP systems working with their own tools and business processes and with third-party technologies.

A seasoned IT and consulting executive with a 20-year track record leading teams to drive customer success across diverse industries, Bill previously served as BIAS’ Vice President of Services overseeing the successful delivery of solutions across the Public Sector and Commercial markets. Prior to BIAS, Bill served for over a decade at Oracle Corporation as an applications consultant, project manager, senior operations director, and consulting executive.

He developed the foundation of his leadership skills while serving as a Cavalry Scout in the Kentucky Army National Guard.

Bill holds a Bachelor of Science in Finance from the University of Louisville.


Tony Fisher

General Manager, Magnitude Connectivity

Tony leads the Magnitude Connectivity business, driving strategy, revenue, product and operations as well as leveraging and integrating our Simba based technologies for new Magnitude solutions.

An accomplished data management and big data marketplace leader, Tony previously served as the SVP, Business Development & Strategy at Zaloni, an award-winning enterprise data lakes management provider; prior to that role, he was Vice President, Data Collaboration & Integration at Progress Software, where he led the business line’s strategic direction and operations.

Prior to Progress, Tony was the CEO of Dataflux Corporation. He also served as Director of data warehouse technology at SAS. A key technology leader at SAS, Tony provided the engineering research and development direction that helped make SAS the market leader in data warehouse software sales.

Tony earned a Degree in Computer Science and Mathematics from Duke University.


Darren Peirce

Chief Technology Officer

Darren spearheads the development, execution and management of strategic opportunities and key customer accounts across our portfolio.

As Magnitude’s technology guru and evangelist, Darren is critical to building on our position as a leading provider of software and services that help organizations tackle the challenges and opportunities inherent in digital information management.

Previously, Darren served as CTO and Group Vice President of Product Management at Kalido; prior to that role, he was the Lead Solutions Architect and Manager of Professional Services in the United Kingdom. He also worked in senior consulting positions for companies such as Royal Dutch Shell and British Telecom.

Darren received a degree in Management from Intec College in Cape Town, ,South Africa, and studied Economics at the University of Stellenbosch.


Mihir Shah

Executive Vice President,
Corporate Development and Strategy

Mihir is responsible for Magnitude Software’s acquisition and organic strategy.

Mihir has over a decade of experience leading acquisitions and strategy. During this period, he led several public and private company acquisitions, divestitures, and minority and majority equity investments.

Previously, Mihir was M&A Executive for IBM’s Information Management Software division, executing IBM’s inorganic strategy through M&A and strategic partnerships. He also served as Operating Executive for private equity firm, Golden Gate Capital, and as Vice President for Corporate Development at Aspect Software.

Mihir holds an MBA from the University of Chicago Booth School of Business and Master of Science from Worcester Polytechnic Institute.


Fred Hermans

General Manager, Magnitude Productivity

Fred leads the Magnitude Productivity business, driving solution vision, business strategy, product and service execution, growth and customer engagement for Magnitude’s Every Angle and Innowera companies. With a leadership career spanning decades of general management responsibility and both organic and acquisitive growth, Fred brings to Magnitude a variety of specialties including building and facilitating change for rapid-growth technology and technology-intensive services companies, business and IT alignment, and mergers and acquisitions.

Fred joined the Magnitude team by way of acquisition of Every Angle, where he led the company’s international expansion starting in 2012. He continues to lead the Every Angle Magnitude subsidiary as General Manager of Magnitude’s productivity business. Prior to his role as CEO of Every Angle, Fred was CEO of Qurius, a pan-European operating IT company and a co-founder of Magnus Holding NV, an SAP-implementation service company. Fred began his career as a management consultant for a worldwide operating consulting firm.

Fred has a Master’s Degree in Industrial Engineering and Management Science from the Eindhoven University (TU Eindhoven).


Karen McPhillips

Vice President,

The mind that opens to a new idea never returns to its original state

Karen McPhillips drives marketing strategy and operational execution to grow the company profile, revenue and market position.

Leveraging 20+ years of transformational marketing experience, Karen fuels Magnitude’s corporate and existing portfolio marketing, collaborating to maximize the company’s business strategy while also supporting integration of acquired products and services.

Karen has served on leadership teams of public and private companies of all sizes, transforming marketing functions and generating both tangible and intangible value. Most recently at PlumChoice, she and her team repositioned the brand and metamorphosed the marketing function in support of the company’s pivot from IT support provider to leader in the cloud services and Internet of Things spaces. At Iron Mountain and its technology arm, Iron Mountain Digital, she created new marketing functions, introduced the marketing operations discipline, and spearheaded a closed-loop leads-to-revenue framework coupled with a brand-to-demand communication platform that raised the bar on marketing’s revenue influence. Prior to Iron Mountain, Karen held marketing leadership roles with SaaS back-up leader, Connected Corporation (acquired by Iron Mountain), and SilverStream Software, contributing to the company’s IPO and acquisition by Novell.

Karen earned a Bachelor’s degree in Journalism from St. Michael’s College in Vermont.