Simba Technologies Powers Up Data Access in Worldwide Data Revolution

New Social Media Drivers Deliver Live Data in Single Dashboard

AUSTIN, Texas – April 8, 2019 – Magnitude Software, Inc., a leader in delivering unified application data management to global organizations, today announced a suite of high-performance social media ODBC & JDBC drivers from subsidiary, Simba Technologies. The drivers allow organizations to connect live data to their business intelligence (BI), analytics and reporting tools of choice for YouTube Analytics, Facebook, Twitter Ads, and LinkedIn.  These new offerings build on Simba’s strong momentum in the data revolution, wherein Simba enables enterprises and software/SaaS providers alike to meet customer demand for accessing and connecting to the explosion of data created from more and more sources.

The latest Simba ODBC & JDBC Drivers connect social media data in powerful new ways by empowering users to easily access live data through Google Cloud, Tableau, Qlik, Excel, Power BI or any analytics application, to simplify BI, analytics and reporting.

“Digital transformation is escalating data connectivity to the top of business priorities as every company relies on its data to make intelligent decision-making possible,” said Tony Fisher, General Manager, Magnitude Connectivity. “This is becoming ever more complex with the troves of structured and unstructured data being produced across business applications on disparate enterprise systems, cloud and social platforms. Simba is the industry’s de facto choice for standards-based data connectivity … and the preferred engineering partner for leading software developers and application data providers.”

Additional highlights demonstrating Magnitude’s Simba Connectivity business momentum:

  • More and more demand for accessing popular open-source data sources and cloud applications including Spark, MongoDB, Hive, Presto and Salesforce generate increasing demand for Simba’s connectivity solutions including our connector toolkit, SimbaEngine SDK.
  • Simba is the official developer for Google Cloud BigQuery ODBC and JDBC drivers. Google BigQuery is a fully-managed data service that lets users run queries against data stored on Google Cloud Storage. With the growing adoption of BigQuery, Magnitude’s Simba team is working closely with BigQuery development teams to deliver new capabilities.
    “We’re constantly working to exceed our BigQuery customers’ performance expectations,” said Chad W. Jennings, Product Manager, Google. “Working with Magnitude’s Simba team allowed us to bring new improvements to an even larger part of the Google BigQuery user base to empower faster business analysis and reporting. Most recently, the Simba team has added support for our BigQuery Storage API making it possible for our users to realize massive performance benefits.”
  • The unveiling of Magnitude Gateway represents an industry breakthrough for connecting applications and data sources, creating an intelligent and unified bridge to today’s critical business apps and data sources.

Today, Magnitude’s Connectivity solutions – created by the Simba team – are used by 100% of the Gartner BI Magic Quadrant.  Companies worldwide like Hortonworks, Google Cloud, Intel, Microsoft, Splunk, Tableau, Oracle and SAP partner with Simba to enable seamless connections between data sources, analytics and other applications.

About Simba, a Magnitude Company

Simba is the industry choice for standards-based data access and analytics solutions, and for innovation in data connectivity, such as with Magnitude Gateway. Our reputation as the connectivity pioneer means we’re the preferred partner for SDKs – ODBC and JDBC – and our technology is embedded into today’s most popular BI and analytics applications. A subsidiary of Magnitude Software, the unified data application management leader, Simba provides connectivity solutions that are pivotal to the vast operational efficiencies delivered by the Magnitude portfolio of products. For more information, please visit , or