Magnitude Software Unveils Master Data Management Offering Designed for Midmarket Enterprises at Microsoft Envision 2016

New Magnitude ONE offering enables midmarket companies to integrate, harmonize, and manage customer data across popular SaaS and on-premises applications

New Orleans – April 4, 2016 – Magnitude Software, a leading provider of Enterprise Information Management (EIM) software, today introduced Magnitude ONE™, a master data management offering for midmarket organizations, value-added resellers (VARs) and systems integrators designed to fuel business processes with accurate customer data for informed decision making and more effective customer relationship management (CRM).

Magnitude ONE includes Magnitude Software’s Kalido MDM, a proven master data and reference data management solution with enterprise customers reporting annual revenue of more than $10 billion. With this offering, midmarket firms now have access to Kalido MDM, bundled with connectivity to leading enterprise and SaaS applications, a specialized data matching engine, and online training. Available for cloud or on-premises deployment, Magnitude ONE provides a fast start to consolidating, cleansing and governing data from and across multiple systems.

“Midmarket firms deal with the same complex applications, fragmented systems and master data issues as large enterprises, and they often turn to their trusted implementation partners because they don’t have the resources or time for multi-year efforts to deliver clean data to the organization,” said Lou Guercia, president of Magnitude Software. “We’ve designed this offering to accommodate midmarket organizations seeking to better manage their customer data, eliminating the need for an army of people to deploy and manage the process. It is also an ideal MDM solution that value-added resellers and consultants can use to deliver additional business value.  Magnitude ONE is easy to use, easy to buy, and easy to implement and maintain.”

Magnitude ONE includes integration with dozens of leading systems through the popular Scribe Online integration platform as a service (iPaaS), and an embedded customer data matching engine, with an optional worldwide address validation component available as an add-on. With Magnitude ONE, midmarket organizations can easily engage data stewards and rapidly realize business benefits such as:

  • More targeted and personalized marketing and customer service through a 360-degree view.
  • Accurate and consistent customer data fed to complex business processes spanning multiple systems such as Microsoft Dynamics, NetSuite, Salesforce, Oracle E-Business Suite and others.
  • Simplified migration to new CRM implementations, seeding the new instance with clean customer data.
  • Proactive maintenance, cleansing, and updating customer data as it degrades over time.

Magnitude ONE is available now and can be deployed as either a cloud service or on-premises. Subscription pricing starts at $7,000 per month. Perpetual license pricing is also available.

Magnitude Software will be demonstrating Magnitude ONE at Microsoft Envision in booth 1947. For more information on Magnitude ONE, please visit:

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About Magnitude Software
Magnitude Software is a leading provider of Enterprise Information Management software driving real business results for more than 600 active enterprise customers with over 200,000 users in 100 countries. Magnitude Software offers a family of award-winning applications, from business intelligence and data warehousing to master data management, reporting and analytics. At the core of Magnitude’s business is a passionate focus on customer success and a vision to accelerate and automate the end-to-end process of integrating, managing and analyzing information to support business decision making, while reducing operational cost and risk. For more information, please visit


Contact: Rebecca Haas, REVOLUTION Public Relations for Magnitude Software, (503) 380-8292