Magnitude Software Acquires Simba to Upgrade Data Access

Chris Preimesberger

eWeek details the rationale behind Magnitude Software’s acquisition of Simba Technologies. The article covers how Simba expands Magnitude’s corporate performance management (CPM), master data management (MDM) and data connectivity capabilities. The newly expanded Magnitude portfolio includes specialized solutions for addressing data fragmentation within hybrid-cloud application environments alongside its existing personalized operational business intelligence and master data management solutions, in environments where data is spread across enterprise resource planning (ERP) and cloud/SaaS solutions.

“This acquisition furthers our strategic vision to enable enterprise-wide visibility and insights for corporate performance management,” Magnitude Chairman and CEO Chris Ney said. “As data heterogeneity expands exponentially, so does the complexity of connectivity challenges that Simba can help solve, accelerating our ability to put data into the hands of business users.”

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