Magnitude Software Acquires Simba Technologies, leading Data Access and Analytics Connectivity Provider

Acquisition enables connectivity to heterogeneous applications, traditional and Big Data sources

AUSTIN, Texas – AUGUST 16, 2016 – Magnitude Software, a leading provider of Enterprise Information Management (EIM) software, today announced the acquisition of Simba Technologies Inc., a global leader in cross-platform standards-based data access solutions for relational, multi-dimensional and non-relational data sources. The acquisition expands Magnitude Software’s corporate performance management (CPM), master data management (MDM) and data connectivity capabilities.

“This acquisition furthers our strategic vision to enable enterprise-wide visibility and insights for corporate performance management,” said Chris Ney, Chairman & CEO of Magnitude Software. “As data heterogeneity expands exponentially, so does the complexity of connectivity challenges that Simba can help solve, accelerating our ability to put data into the hands of business users. The experience and knowledge of the Simba team, combined with the capabilities to deliver connectivity to a wide variety of data sources, increase Magnitude Software’s growth trajectory in reporting, analytics, and data management within the information management market.”

Magnitude Software products provide customers with: operational reporting and analytics in the form of pre-packaged solutions for commonly sought-after functional business areas; and reliable, trustworthy data, through its master data management solutions. Simba Technologies provides data access between front-end applications and back-end data sources, bridging the gap between innovative and non-conventional data sources to the universal industry standard.  Since the early 1990’s, Simba has worked closely with leading software vendors, such as Microsoft Corp., to enable universal access to the most widely deployed data sources through ODBC, the defacto database connectivity standard.

Together, Magnitude Software and Simba deliver specialized solutions tailored to address data fragmentation within hybrid application environments (cloud and on premises). This includes the ability to deliver personalized operational business intelligence in support of financial operations, where this data is spread across enterprise ERP and Cloud/SaaS solutions. Further, the acquisition will allow native connectivity to be embedded into Magnitude Software’s offerings to harmonize business critical master data, such as customer and product, in an enterprise data landscape that is increasingly fragmented.

“We are thrilled to become part of the Magnitude Software family,” said Amyn Rajan, CEO of Simba Technologies. “Simba perfectly complements the existing Magnitude Software solutions, allowing for connectivity to more diverse applications and a wide array of data environments.”

Simba uses SimbaEngineX to build all of its drivers, and Simba’s ODBC, JDBC, and OLAP connectivity technology is embedded in products from companies including Alteryx,  Cloudera, Couchbase, Databricks, DataStax, Google, Hortonworks, MapR, Microsoft, Oracle, Qubole, SAP, Splunk, Tableau, and Teradata.

For more information, please read the Acquisition FAQ.

About Simba Technologies

Simba Technologies ( is the recognized world leader in standards-based data access and analytics products and solutions for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world’s leading companies on various platforms, including Windows, Mac, UNIX, Linux, and many mobile device platforms. Simba’s data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD, and ADOMD.NET.

About Magnitude Software
Magnitude Software leads the way in delivering corporate performance management (CPM) and master data management (MDM) in heterogeneous environments. The Company’s software and solutions drive real business results for more than 750 active enterprise customers with hundreds of thousands of users in 100 countries. Magnitude’s family of award-winning applications include business intelligence, data warehousing, master data management, connectivity solutions, analytics and reporting. At the core of Magnitude’s business is a passionate focus on customer success and vision to accelerate and automate the end-to-end process of integrating, managing, and analyzing information to support business decision making, while reducing operational cost and risk. For more information, please visit

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For more information, please contact:
Nick Sneath, Scratch Marketing + Media, 617-714-3521,