Magnitude Software Introduces Master Data Management 10

New Version Provides Streamlined Synchronization, Harmonization and Governance

Austin, TX – February 8, 2016 – Magnitude Software, a leader in enabling corporate performance insights through master data management (MDM), corporate performance management (CPM) and data connectivity solutions for heterogeneous environments, today announced version 10 of its Master Data Management software. This release provides an intuitive approach to synchronizing, harmonizing and governing information from both internal and external data systems to provide a single, “golden copy” for reference across systems.

Magnitude MDM 10, the latest version of the product formerly known as Kalido MDM, enables users to select information from multiple sources and integrate the information without the need to write any queries or rules. Automated optimization parameters and processes reduce the risk of inaccuracies and errors, while an audit trail enables enterprises to review past decisions for accuracy and consistency.

“Magnitude MDM 10 addresses a problem facing businesses in every industry and users in many departments from sales to customer service. Without a trusted view of company data there’s no way to derive actionable insights or provide useful analytics with which to drive business decisions,” said Darren Peirce, CTO and VP Products, Magnitude. “Ultimately, corporate performance insights are only as good as the data that goes into them. Magnitude MDM 10 improves the user’s ability to ensure that the data collected inside an organization can be harmonized, governed, and used effectively.”

The new version makes it easy to align information with business processes and to make changes, correct errors, or revert to previous parameters or prior versions. A new harmonization module provides matching for any domain, automatic deduplication of each source, integration matching across sources and survivorship control.

Several new features improve usability, including a smart search function, allowing near-instant access to cross-domain data queries that can scale to any environment. A record pop-up feature enables users to get a quick preview of the search results without having to run an exhaustive data pull. Duplicate record prevention has been added to maintain data integrity when searching across categories. Users can now quickly create custom web applications to take advantage of fully synchronized and harmonized data, including data entry, sales automation and inventory management.

Version 10 also includes automated connectors to on-premises and cloud data platforms, including Salesforce, Marketo, and Redshift. For more information about Magnitude MDM 10, visit

About Magnitude Software

Magnitude Software leads the way in delivering corporate performance insights with solutions for corporate performance management (CPM), master data management (MDM) and data connectivity in heterogeneous environments. The Company’s software and solutions drive real business results for hundreds of thousands of users around the globe. Magnitude’s family of award-winning applications includes business intelligence, data warehousing, master data management, connectivity, analytics and reporting. At the core of Magnitude’s business is a passion for customer success and vision to accelerate and automate the end-to-end process of accessing, integrating, managing, and analyzing information to support business decision making, while reducing operational cost and risk. For more information, please visit


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