Independent Research Firm Positions Magnitude Software’s Kalido MDM Solution as a Strong Performer in Evaluation of Master Data Management Solutions

Magnitude Software included as one of “12 MDM vendors that matter most”

AUSTIN, Texas – March 18, 2016 – Magnitude Software, a leading provider of Enterprise Information Management (EIM) software, today announced that Forrester Research, Inc., a leading independent technology and market research company, has positioned Kalido Master Data Management (MDM) as a “Strong Performer” in The Forrester Wave™: Master Data Management Solutions, Q1 2016.

The Forrester Wave is the rigorous evaluation methodology used by Forrester Research to compare technology market vendors in order to help professionals make well-informed decisions without spending months conducting their own research.  The report included twelve vendors in the evaluation assessment selected because of their MDM market presence, vision, and scale.  According to Forrester, “Strong Performers provide comprehensive and competitive master data solutions to leaders suited to solve challenging hierarchies and taxonomies for specific business challenges.”

The Forrester Wave report author, Senior Analyst Michele Goetz, writes in the report, “The Kalido MDM tool makes MDM easy for data stewards and [subject matter experts] SMEs.  Master data models are designed conceptually, the same way a business SME would define master data in a PowerPoint slide. This mitigates the need to import and configure complex logical models and create a contextual master definition.  An intuitive and robust stewardship environment delivers workflows, approval enablement, master data visualization and MDM financial impact.”

Kalido Master Data Management is a business-centric MDM solution that supports data governance and stewardship across all data domains, enabling customers to deliver the best quality data to any operational and analytical system.  The result is better data available for key business processes.

“We’re honored to be included in the Forrester Wave and cited as a Strong Performer in Master Data Management,” said Darren Peirce, CTO and VP of Products at Magnitude Software.  “We believe this underscores Magnitude Software’s commitment to helping our customers put a proactive MDM solution in place to deal with the increasing fragmentation of master data caused by the adoption of SaaS, best of breed solutions and the unbundling of the monolithic ERPs.  Every enterprise needs a proactive master data management solution to deliver better information for better business outcomes and we’re uniquely able to deliver that for all data domains.”

A copy of the report is available here.


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About Magnitude Software
Magnitude Software is a leading provider of Enterprise Information Management software driving real business results for more than 600 active enterprise customers with over 200,000 users in 100 countries. Magnitude Software offers a family of award-winning applications, from business intelligence and data warehousing to master data management, reporting and analytics. At the core of Magnitude’s business is a passionate focus on customer success and a vision to accelerate and automate the end-to-end process of integrating, managing and analyzing information to support business decision making, while reducing operational cost and risk. For more information, please visit


Contact: Rebecca Haas, REVOLUTION Public Relations for Magnitude Software, (503) 380-8292