Frequently Asked Questions: Magnitude’s Acquisition of Every Angle

Why did Magnitude Software acquire Every Angle Software Solutions?

Magnitude’s acquisition of Every Angle Software Solutions demonstrates its commitment to serving customers by delivering data access, management, analytics and reporting solutions that unify and simplify data management for enterprise applications and ERPs like SAP for real operational efficiencies. Every Angle’s self-service solution works on any SAP system (ECC and HANA) and hides the complexity of SAP’s data structure, allowing end users to quickly identify and resolve key business issues. This third acquisition in the last eight months, and seventh in total, immediately broadens Magnitude’s portfolio and addressable SAP market, while also expanding the Company’s market presence with a mature base of operations in Europe.

The largest global ERP provider with 23% market share according Gartner, SAP represents a significant market opportunity for the combined solutions of Magnitude and Every Angle. SAP’s Data 2020: State of Big Data report highlighted the need for analytics solutions that add value to address the complexities associated with today’s data management environments. The broader Magnitude portfolio resulting from the Every Angle acquisition addresses that need directly by empowering users to gain insights, identify and resolve key business issues, and realize operational efficiencies without the need for IT support. This newly expanded portfolio positions Magnitude to capitalize on the potential disruption of traditional approaches to operational insights with predictive insights.

Similar go-to-market approaches, commonality in value propositions and little customer overlap yield a significant cross-sell/upsell opportunity for Magnitude. The acquisition expands Magnitude’s addressable reporting and analytics market to include additional use cases within the SAP ecosystem.

Joining Magnitude’s customer-focused company will enable Every Angle to scale its go-to-market initiatives and more effectively support its loyal, growing customer base.

Organizations have spent billions of dollars deploying leading business applications, motivated by the promise of significant process simplification and new business models. Unfortunately, many of the benefits remain elusive due to the inability of these applications to seamlessly interoperate with other systems and processes in today’s complex enterprise landscape. Magnitude offers solutions to enable Unified Application Data Management and simplify this complex application landscape, delivering significant productivity gains and unlocking the value originally promised by these enterprise applications.

Since inception, the mission of Every Angle has been to unlock operational efficiencies and reporting insights for SAP users through superior data access and analysis that can be quickly tuned to meet the needs of a wide variety of users. These capabilities are completely in line with the broader goals of Unified Application Data Management and will allow a seamless fit for Every Angle within the Magnitude product family.

What is Every Angle’s offering and value to the market?

Every Angle Software Solutions is a provider of a software suite that makes operational business analytics easy for organizations running SAP. Its self-service application for business users provides easy access to simplified analytics of SAP data. The solution comes with out-of-the-box, predefined report templates – or “Angles” – tailored to common business user needs.

Every Angle delivers intuitive, operational intelligence for a variety of organizational roles within the Supply Chain, Human Resource and Finance departments. Every Angle is a complementary solution to SAP ERP Embedded Analytics, SAP HANA and third-party BI solutions.

Every Angle contains in-depth knowledge of the business processes in P2P, O2C, SCM, PM, HCM, F2R, GRC and related SAP functionality, data structure and customizing logic.

In addition, Every Angle has a strong commitment to customer success and is highly regarded for the loyalty and engagement of their customers.

What is the impact to Every Angle product roadmaps, products, operational systems and teams?

Every Angle will join Magnitude’s Applications business, which focuses on reporting and analytics. The combined portfolio offers SAP customers a unique Unified Application Data Management solution set to maximize operational efficiencies. Standalone products and associated roadmaps remain unchanged, and combined products/roadmaps are currently being evaluated.

How do Magnitude and Every Angle services change?

Every Angle will continue to deliver implementation, training and customer content reporting and consulting services. Going forward, Magnitude and Every Angle are exploring opportunities to provide Every Angle customers with additional managed services offerings. Over time Magnitude will cross-train services teams and other customer-facing personnel.

What does this mean for Every Angle customers?

Magnitude’s highest priority is customer success, and that includes taking care of Every Angle’s loyal customers. The combined strengths of Magnitude and Every Angle will provide customers with better and new ways to harness the fragmented digital landscape for business benefit.

The acquisition offers numerous benefits to Every Angle customers including:

Every Angle Product Extension: Every Angle customers will benefit from additional focus on the SAP ecosystem, allowing the extension of Every Angle solutions with agile SAP data management through Magnitude’s Innowera solutions, and SAP Central Finance integration through Magnitude SourceConnect.

Application Data Management Options: Every Angle customers will have more choices in unified Application Data Management through Magnitude Master Data Management (MDM), Agility Product Information Management (PIM) and Magnitude Simba connectivity solutions.

Product Synergies: Every Angle customers will realize the benefits of access to Magnitude’s current product portfolio and to future solutions, which leverage the combined strengths of the companies.

Magnitude’s motto for acquisition is “first, do no harm”. Magnitude follows a process that is focused on preserving “best of both” companies, which is customized for every acquisition. Magnitude remains steadfast in its commitment to provide customers with software and solutions that drive real business results in a progressively dispersed application environment characterized by ever-increasing fragmentation of data and a demand for self-service.

What does this mean for Every Angle partners?

Magnitude welcomes Every Angle partners to its expansive network. Partners will have the opportunity to expand their business as Magnitude broadens the Every Angle market presence and grows the revenue stream.

What does this mean for Magnitude customers?

Magnitude customers can immediately benefit from Every Angle’s solutions, particularly where SAP business users demand operational access and insights to their data. The combined portfolio will provide self-service capabilities as well as facilitate simpler, faster, more accurate reporting and analytics across customers’ diverse application and ERP environments.

How does this effect Magnitude’s SAP plans?

The Every Angle and Magnitude portfolios are largely complementary for SAP within the reporting and analytics market. The acquisition expands the value Magnitude provides today to SAP customers in Application Data Management, while Every Angle customers will benefit from agile SAP data management (through Innowera) and SAP Central Finance integration (through Magnitude SourceConnect).

Every Angle also brings significant expertise to Magnitude and SAP customers in the form of expert processes, and line-of-business reporting and insights.

How will this impact the Every Angle leadership and team?

Magnitude is thrilled to welcome the Every Angle team to the Magnitude family! Fred Hermans, CEO of Every Angle, will continue to lead the business within Magnitude as SVP, Every Angle Solutions. As SVP, he will continue to drive the Every Angle solution vision while cementing Every Angle’s role within the broader Magnitude vision and mission. No other Every Angle leadership changes are planned.

Every Angle is now part of a larger organization that will provide additional ways to serve the combined customer base, address market needs, and grow the business. Both organizations can expect exciting opportunities for development and career enhancement. Magnitude’s global footprint is now expanded with employees in seven countries – Canada, Germany, India, the Netherlands, Sweden, the UK and the US.

Will there be any changes to the current service level or existing customer contacts?

No. All existing support and consulting arrangements will continue without interruption and Every Angle’s customers will work with their existing Support and Engineering contacts. Ensuring Every Angle’s customers are successful is a Magnitude priority. Every Angle will operate within the Magnitude family and we will continue to service and support existing products, as well as commit resources to enhancing product value for customers.

Who should I contact if I have further questions on the acquisition?

While we will continue to be proactive in communicating to customers and partners any changes that directly affect them, please refer to the information below if you have questions regarding the acquisition:

Every Angle Customers – Fred Hermans
Phone: +31 (0)182 577 744

Magnitude Customers – Bill Stephens
US mobile +1 770 355-8555

For additional information regarding the acquisition, please refer to our blog and press release.

If you would like to stay informed of the latest Magnitude Software news and developments, please visit

Additional contact information for both Arrow and Magnitude are as follows:

General Questions – Magnitude Software
Phone: 866-466-3849

Or see our contact information and forms here.

General Questions – Every Angle
Phone: +31(0)182 577 744

Press & Media Contact:
Lauren Johnson, Scratch Marketing + Media

For The Netherlands
Lisa Verdel
T:+31(0)182 577 744