To compete in today’s market, retail banks are moving from a line of business view of customers to a 360-degree view, where data integration, quality, and accessibility are pivotal.

In an increasingly competitive retail banking market, new customer acquisition and customer retention are key to growth and success. Whether bricks & mortar or direct, firms are striving to improve the experience of today’s connected customer by developing a 360-degree view of their clients.

To achieve this comprehensive view, information concerning all a customer’s products needs to be collected and linked in a business data warehouse and master data hub covering:

  • checking and saving accounts
  • credit cards
  • mortgages
  • IRAs and retirement accounts
  • Investments

Historically, retail banks were organized around separate lines of business making the achievement of this holistic view of a customer very difficult. Extraction, alignment and analysis of relevant information was made difficult through the long lead times to build a data warehouse and the slow processing supported by traditional extract, transform and load tools.

At the core of a customer centric bank is a centrally available, business data warehouse and master data hub containing information about customers and the products and services they use. This customer profile is built up based on multiple sources; past history across multiple products and accounts need to be extracted, cleansed and aligned to new customer centric business processes. The addition of external, third party data can be used to enrich a bank’s understanding and modeling of its customers’ behavior. At the aggregate, demographic and economic data can be employed to model changes in behavior based on events and trends.

As a result of building a comprehensive profile of customers and the products and services they use, banks will be able to better execute against:

  • Understanding Customer Profitability
  • Appropriate up-sell and cross product targeting and promotion
  • Predicting customer behavior based on analytic models and profiling
  • Local demand for branches, sub-branches and ATMs
  • Identification of underperforming products, branches or services
  • Detecting fraud identity theft and ensuring customer security

How Magnitude helps

  • Magnitude’s unique business model driven approach to automating the data warehouse results in an industry leading time-to-value as more effort goes into defining the business requirements of achieving a 360-degree view and less into the technical effort of building and maintaining the data warehouse
  • Visual and business-centric design tools enable banks to get their integrated data warehouse up and running with smaller teams and lower cost
  • Support identification of inefficiencies and cost saving opportunities
  • Offers an agile technology and approach to accelerate project delivery time to meet business needs faster
  • Avoid high risk “rip and replace” strategies, using the Magnitude Dynamic Information Warehouse (DIW) to incrementally integrate, manage and load transactional and operational data from disparate silo and legacy systems into your data warehouse.
  • Enrich data from new and third party sources for predictive analytics while maintaining quality and governance with Magnitude Master Data Management
  • Transform transactional and operational data to support reporting, analytics and dashboard reporting with synchronized business and analytic views supporting market leading Business Intelligence and analytic tools.
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Chris Ney

Chairman and
Chief Executive Officer

Chris oversees Magnitude Software’s overall corporate vision and strategic direction.

As Chairman and CEO, Chris leads Magnitude Software’s corporate vision and strategic direction, driving the company’s acquisition, integration and growth strategies to extend the company’s global reach. Under his leadership, Magnitude Software has developed an unparalleled customer experience, strengthened its culture of innovation, and greatly increased profitability and shareholder value. In September 2014, Chris successfully secured up to $100 million in capital to further build Magnitude Software through product innovation, organic growth and strategic acquisitions.

Ney was previously Co-Founder and President of Silverback Enterprise Group, where the team completed the strategic acquisition of nine industry-leading enterprise software companies and leveraged their synergies to build two powerful new entities: Magnitude Software and Upland Software. Magnitude Software offers a family of award-winning solutions for enterprise performance management, master data management and data connectivity. Upland Software (Nasdaq: UPLD) went public in late 2014 and is a leading provider of cloud-based enterprise work management software with over 2,000 active enterprise customers and more than 235,000 active users in more than 50 countries.

Prior to co-founding Silverback, Ney was CEO of a series of Trilogy/Versata portfolio software companies. He previously served as Chairman of the Board, CEO and Founder of CoreTrac, a financial services CRM software company. Ney began his career working for investment banking firms Lehman Brothers and UBS.

He holds a Bachelor’s Degree in Economics from Texas A&M University.

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Rik Thorbecke

Chief Financial Officer

Rik oversees finance strategy and operations, risk management, legal, IT and sales operations.

As CFO, Rik leads a team focuses on effective business partnerships that drive continuous improvement in business process and technologies. He is an experienced CFO, COO, and Advisory Board Member with broad, global leadership experience in the software, SaaS, internet, cloud, telecommunications, and electronic manufacturing industries. Rik is skilled in strategic finance, mergers and acquisitions, IPO readiness, business planning, investor relations, enterprise software, entrepreneurship, and international business. He is a strong business development and customer-oriented executive.

Rik spent 25 years in various executive finance and strategy roles at a number of well-known public and high-growth private companies, including Electronic Arts, Equinix, and Levi Strauss; he was also CFO of Plastic Logic, Meltwater and Mirantis. He started his career at PwC where he became a partner in the global technology practice based in the Amsterdam office. In 1999 he moved to the San Jose, California office where he served as partner in the Software and Internet practice. Following the path of many expatriates he, his wife and three children decided to call the San Francisco Bay Area their home ever since.

Rik holds a Double Bachelor’s of Science Degree in Marketing and Economics, a Master’s of Science Degree in Business Administration and a Post Graduate Degree in Accounting and Auditing from the University of Amsterdam, the Netherlands. Rik is also an active California CPA.

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Kevin Mischnick

Senior Vice President,
Finance and Accounting

Kevin oversees global financial operations for Magnitude Software.

Bringing more than 25 years of financial experience to Magnitude Software, Kevin is responsible for a number of areas of the business, including Finance, Accounting, Legal and Information Technology.

Kevin’s background includes building and transforming financial teams into high-performing units, implementing systems and processes focused on cost savings and efficiency, and raising nearly $100 million in investor capital. He served as Senior Vice President of Finance for Multimedia Games Inc. and Capstar Broadcasting Corporation. Under his financial leadership, the market values of both companies increased more than tenfold.

Kevin is a certified public accountant and holds a Bachelor of Business Administration in Accounting from Texas Tech University.

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Craig Irons

Craig Irons

Global Vice President of Sales

Craig leads Magnitude’s worldwide sales, presales, business development, go-to-market development and execution, and global channel and partner development initiatives.

A global sales leader with more than 25 years’ executive and leadership experience, Craig works closely with business leadership and customer-facing teams to drive and implement a consistent, disciplined, and predictable sales management program across Magnitude’s offerings and regions. He brings to the business strategic vision, strong execution skills, deep industry relationships, an extensive partner and channel management capability, a disciplined lead development and sales management program, and a proven track-record of success across many of the largest and most complex, global customer environments.

Prior to joining Magnitude, Craig spent five years at Mirantis, Inc., a leading open source cloud computing company, where he served in senior executive leadership roles responsible for worldwide sales. During Craig’s tenure, Mirantis grew annual recurring revenues 540%, dramatically expanding the company’s product-based and partner-led revenue mix. Alongside that dramatic growth, he developed highly strategic, long-term customer relationships with the likes of AT&T, Apple, DirectTV, Verizon, Wells Fargo, Ericsson, Vodafone, Reliance Jio, Telstra, and many others.

Previously, Craig spent 16 years with Dell, serving in various senior marketing and sales leadership roles in Austin and in the Bay Area: He led the $500M+ Large Enterprise sales organization based in San Francisco, and founded and served as Global Practice Director for Dell’s $2B+ worldwide web & tech vertical.

Craig holds a BA in English Literature from Washington and Lee University, and an MBA from The University of Texas at Austin McCombs School of Business.

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Laurie Dahlgren

Laurie Dahlgren

Global Vice President, People Operations

Laurie oversees HR strategy, talent acquisition, employee engagement and organizational development.

As Magnitude Software’s global people operations leader, Laurie drives initiatives that empower an engaged, high-performing workforce, in alignment with business goals and in support of rapid business growth.

Laurie brings extensive leadership experience across multiple industries and companies at different stages and sizes, including working with employees in 30 countries across 70+ locations. Prior to joining Magnitude, Laurie served as Vice President of People at Mirantis, a leader in open cloud infrastructure. Previously, she was Vice President of Human Resources at Meltwater, a global SaaS company engaged in media intelligence. She held leadership roles with several Silicon Valley venture-backed, technology companies before relocating to Austin, TX in 2017.

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Bill Stephens

General Manager, Magnitude Applications

Bill leads the Magnitude Applications business, driving strategic direction, product and service execution, revenue growth and customer engagement. His expertise within the commercial and public sectors – from Fortune 100 to SMBs – enables Bill and his team to consistently enable customers to extract the right value from their ERP systems working with their own tools and business processes and with third-party technologies.

A seasoned IT and consulting executive with a 20-year track record leading teams to drive customer success across diverse industries, Bill previously served as BIAS’ Vice President of Services overseeing the successful delivery of solutions across the Public Sector and Commercial markets. Prior to BIAS, Bill served for over a decade at Oracle Corporation as an applications consultant, project manager, senior operations director, and consulting executive.

He developed the foundation of his leadership skills while serving as a Cavalry Scout in the Kentucky Army National Guard.

Bill holds a Bachelor of Science in Finance from the University of Louisville.

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Tony Fisher

General Manager, Magnitude Connectivity

Tony leads the Magnitude Connectivity business, driving strategy, revenue, product and operations as well as leveraging and integrating our Simba based technologies for new Magnitude solutions.

An accomplished data management and big data marketplace leader, Tony previously served as the SVP, Business Development & Strategy at Zaloni, an award-winning enterprise data lakes management provider; prior to that role, he was Vice President, Data Collaboration & Integration at Progress Software, where he led the business line’s strategic direction and operations.

Prior to Progress, Tony was the CEO of Dataflux Corporation. He also served as Director of data warehouse technology at SAS. A key technology leader at SAS, Tony provided the engineering research and development direction that helped make SAS the market leader in data warehouse software sales.

Tony earned a Degree in Computer Science and Mathematics from Duke University.

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Darren Peirce

Chief Technology Officer

Darren spearheads the development, execution and management of strategic opportunities and key customer accounts across our portfolio.

As Magnitude’s technology guru and evangelist, Darren is critical to building on our position as a leading provider of software and services that help organizations tackle the challenges and opportunities inherent in digital information management.

Previously, Darren served as CTO and Group Vice President of Product Management at Kalido; prior to that role, he was the Lead Solutions Architect and Manager of Professional Services in the United Kingdom. He also worked in senior consulting positions for companies such as Royal Dutch Shell and British Telecom.

Darren received a degree in Management from Intec College in Cape Town, ,South Africa, and studied Economics at the University of Stellenbosch.

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Mihir Shah

Executive Vice President,
Corporate Development and Strategy

Mihir is responsible for Magnitude Software’s acquisition and organic strategy.

Mihir has over a decade of experience leading acquisitions and strategy. During this period, he led several public and private company acquisitions, divestitures, and minority and majority equity investments.

Previously, Mihir was M&A Executive for IBM’s Information Management Software division, executing IBM’s inorganic strategy through M&A and strategic partnerships. He also served as Operating Executive for private equity firm, Golden Gate Capital, and as Vice President for Corporate Development at Aspect Software.

Mihir holds an MBA from the University of Chicago Booth School of Business and Master of Science from Worcester Polytechnic Institute.

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Fred Hermans

General Manager, Magnitude Productivity

Fred leads the Magnitude Productivity business, driving solution vision, business strategy, product and service execution, growth and customer engagement for Magnitude’s Every Angle and Innowera companies. With a leadership career spanning decades of general management responsibility and both organic and acquisitive growth, Fred brings to Magnitude a variety of specialties including building and facilitating change for rapid-growth technology and technology-intensive services companies, business and IT alignment, and mergers and acquisitions.

Fred joined the Magnitude team by way of acquisition of Every Angle, where he led the company’s international expansion starting in 2012. He continues to lead the Every Angle Magnitude subsidiary as General Manager of Magnitude’s productivity business. Prior to his role as CEO of Every Angle, Fred was CEO of Qurius, a pan-European operating IT company and a co-founder of Magnus Holding NV, an SAP-implementation service company. Fred began his career as a management consultant for a worldwide operating consulting firm.

Fred has a Master’s Degree in Industrial Engineering and Management Science from the Eindhoven University (TU Eindhoven).

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Karen McPhillips

Vice President,
Marketing

The mind that opens to a new idea never returns to its original state

Karen McPhillips drives marketing strategy and operational execution to grow the company profile, revenue and market position.

Leveraging 20+ years of transformational marketing experience, Karen fuels Magnitude’s corporate and existing portfolio marketing, collaborating to maximize the company’s business strategy while also supporting integration of acquired products and services.

Karen has served on leadership teams of public and private companies of all sizes, transforming marketing functions and generating both tangible and intangible value. Most recently at PlumChoice, she and her team repositioned the brand and metamorphosed the marketing function in support of the company’s pivot from IT support provider to leader in the cloud services and Internet of Things spaces. At Iron Mountain and its technology arm, Iron Mountain Digital, she created new marketing functions, introduced the marketing operations discipline, and spearheaded a closed-loop leads-to-revenue framework coupled with a brand-to-demand communication platform that raised the bar on marketing’s revenue influence. Prior to Iron Mountain, Karen held marketing leadership roles with SaaS back-up leader, Connected Corporation (acquired by Iron Mountain), and SilverStream Software, contributing to the company’s IPO and acquisition by Novell.

Karen earned a Bachelor’s degree in Journalism from St. Michael’s College in Vermont.