To provide comprehensive and integrated analytics across a broad range of asset classes, data quality, alignment, and accessibility are pivotal to becoming more customer centric.

When it comes to sell side, customer relationship management is vital. To retain existing customers and acquire new ones, sell side firms need to keep ahead of the competition in terms of offering services and a customer experience that sets them apart. They need to become a customer centric firm.

A part of implementing a customer centric strategy is building a comprehensive investment analytics data warehouse and master data management repository containing relevant and accurate information about customer investing history. This is important to provide timely, accurate and relevant client reporting, and to be able to report internally such as across asset classes, customer profitability, expense ratios and organization reporting hierarchies. Typical data types to support internal and client reporting include:

  • Multiple asset classes such as equities, fixed-income, derivatives, currencies, swaps, options, futures, and commodities at any time granularity, including prices, yields and exchange rates
  • Portfolio and fund positions and performance analyses including portfolio reporting, GAAP accrual accounting and tax reporting
  • Corporate events such as stock splits and acquisitions
  • Market and user defined statistics such as alphas, betas, volatilities, and moving average prices for equities.

A comprehensive customer centric data strategy doesn’t end with the reporting of customer account positions and performance. Through enrichment with third party external data, an Investment Analytics data warehouse and master data management repository is the foundation for proactive analytics of current and potential customers. An effective investment analytics data warehouse and master data management can enable your firm to:

  • Offer more personalized prescriptive investing advice to existing clients to improve customer experience and reduce churn
  • Create upsell and cross sell opportunities
  • Create effective and targeted customer acquisition and marketing initiatives.
  • Better understand and manage risk and exposure across the organization

How Magnitude Helps

  • Magnitude’s unique business-model-driven approach to automating the data warehouse and master data management results in an industry leading time-to-value as more effort goes into defining the business requirements of investment analytics, and less into the technical effort of building and maintaining the investment analytics data warehouse and MDM repository
  • Identifiers like ticker symbols and ISIN, CUSIP and SEDOL are often not universally used, can change and are sometimes redefined and reused. Magnitude Master Data Management provides powerful and intelligent matching and workflow-driven validation, keeping work-in-progress and published data separate, for more efficient business processes.
  • To support rich investment analytics and business reporting, Magnitude provides dynamic maintenance of relevant business views ensuring that changes to source data, or to organizational structures, are reflected with minimal impact.
  • By focusing on delivering results to the business, and accommodating the constant change in the business needs that result from constantly evolving market and regulatory dynamics, Magnitude can keep pace with the business. A Magnitude-based information management solution will enable the business to answer questions such as:
    • Who are our customers? What is their demographic profile?
    • What products and customers are most profitable?
    • Which customers have which instruments in their portfolios?
    • How do client and fund portfolio performance compare to benchmarks?

    These answers are delivered completely, accurately and on time, while providing the lowest cost of ownership possible.

  • Offers an agile technology and approach to accelerate project delivery time to meet business needs faster

Resource Library

White Paper
Hitting the Reset Button on Investment Analytics

Read our short white paper and learn how Magnitude solutions enable better investment analytics through enhanced data integration across siloed data sources.

© Copyright 2017 Magnitude Software, Inc. All rights reserved. Magnitude Software is a registered trademark of Magnitude Software, Inc. in the U.S. and other countries. All other product and company names mentioned herein are used for identification purposes only and may be trademarks/registered trademarks of their respective owners

Chris Ney

Chairman and
Chief Executive Officer

Chris oversees Magnitude Software’s overall corporate vision and strategic direction.

As Chairman and CEO, Chris leads Magnitude Software’s corporate vision and strategic direction, driving the company’s acquisition, integration and growth strategies to extend the company’s global reach. Under his leadership, Magnitude Software has developed an unparalleled customer experience, strengthened its culture of innovation, and greatly increased profitability and shareholder value. In September 2014, Chris successfully secured up to $100 million in capital to further build Magnitude Software through product innovation, organic growth and strategic acquisitions.

Ney was previously Co-Founder and President of Silverback Enterprise Group, where the team completed the strategic acquisition of nine industry-leading enterprise software companies and leveraged their synergies to build two powerful new entities: Magnitude Software and Upland Software. Magnitude Software offers a family of award-winning solutions for enterprise performance management, master data management and data connectivity. Upland Software (Nasdaq: UPLD) went public in late 2014 and is a leading provider of cloud-based enterprise work management software with over 2,000 active enterprise customers and more than 235,000 active users in more than 50 countries.

Prior to co-founding Silverback, Ney was CEO of a series of Trilogy/Versata portfolio software companies. He previously served as Chairman of the Board, CEO and Founder of CoreTrac, a financial services CRM software company. Ney began his career working for investment banking firms Lehman Brothers and UBS.

He holds a Bachelor’s Degree in Economics from Texas A&M University.


Kevin Mischnick

Senior Vice President,
Finance and Accounting

Kevin oversees global financial operations for Magnitude Software.

Bringing more than 25 years of financial experience to Magnitude Software, Kevin is responsible for a number of areas of the business, including Finance, Accounting, Legal and Information Technology.

Kevin’s background includes building and transforming financial teams into high-performing units, implementing systems and processes focused on cost savings and efficiency, and raising nearly $100 million in investor capital. He served as Senior Vice President of Finance for Multimedia Games Inc. and Capstar Broadcasting Corporation. Under his financial leadership, the market values of both companies increased more than tenfold.

Kevin is a certified public accountant and holds a Bachelor of Business Administration in Accounting from Texas Tech University.


Bill Stephens

General Manager, Magnitude Applications

Bill leads the Magnitude Applications business, driving strategic direction, product and service execution, revenue growth and customer engagement across Magnitude’s applications portfolio.

A seasoned IT and consulting executive with a 20-year track record leading teams to drive customer success across diverse industries, Bill previously served as BIAS’ Vice President of Services overseeing the successful delivery of solutions across the Public Sector and Commercial markets. Prior to BIAS, Bill served for over a decade at Oracle Corporation as an applications consultant, project manager, senior operations director, and consulting executive.

He developed the foundation of his leadership skills while serving as a Cavalry Scout in the Kentucky Army National Guard.

Bill holds a Bachelor of Science in Finance from the University of Louisville.


Tony Fisher

General Manager, Magnitude Integration

Tony leads the Magnitude Integration business, driving strategy, revenue, product and operations as well as leveraging and integrating our Simba- and Innowera- based technologies for new Magnitude solutions.

An accomplished data management and big data marketplace leader, Tony previously served as the SVP, Business Development & Strategy at Zaloni, an award-winning enterprise data lakes management provider; prior to that role, he was Vice President, Data Collaboration & Integration at Progress Software, where he led the business line’s strategic direction and operations.

Prior to Progress, Tony was the CEO of Dataflux Corporation. He also served as Director of data warehouse technology at SAS. A key technology leader at SAS, Tony provided the engineering research and development direction that helped make SAS the market leader in data warehouse software sales.

Tony earned a Degree in Computer Science and Mathematics from Duke University.


Darren Peirce

Chief Technology Officer

Darren spearheads the development, execution and management of strategic opportunities and key customer accounts across our portfolio.

As Magnitude’s technology guru and evangelist, Darren is critical to building on our position as a leading provider of software and services that help organizations tackle the challenges and opportunities inherent in digital information management.

Previously, Darren served as CTO and Group Vice President of Product Management at Kalido; prior to that role, he was the Lead Solutions Architect and Manager of Professional Services in the United Kingdom. He also worked in senior consulting positions for companies such as Royal Dutch Shell and British Telecom.

Darren received a degree in Management from Intec College in Cape Town, ,South Africa, and studied Economics at the University of Stellenbosch.


Mihir Shah

Executive Vice President,
Corporate Development and Strategy

Mihir is responsible for Magnitude Software’s acquisition and organic strategy.

Mihir has over a decade of experience leading acquisitions and strategy. During this period, he led several public and private company acquisitions, divestitures, and minority and majority equity investments.

Previously, Mihir was M&A Executive for IBM’s Information Management Software division, executing IBM’s inorganic strategy through M&A and strategic partnerships. He also served as Operating Executive for private equity firm, Golden Gate Capital, and as Vice President for Corporate Development at Aspect Software.

Mihir holds an MBA from the University of Chicago Booth School of Business and Master of Science from Worcester Polytechnic Institute.


Karen McPhillips

Vice President,

The mind that opens to a new idea never returns to its original state

Karen McPhillips drives marketing strategy and operational execution to grow the company profile, revenue and market position.

Leveraging 20+ years of transformational marketing experience, Karen fuels Magnitude’s corporate and existing portfolio marketing, collaborating to maximize the company’s business strategy while also supporting integration of acquired products and services.

Karen has served on leadership teams of public and private companies of all sizes, transforming marketing functions and generating both tangible and intangible value. Most recently at PlumChoice, she and her team repositioned the brand and metamorphosed the marketing function in support of the company’s pivot from IT support provider to leader in the cloud services and Internet of Things spaces. At Iron Mountain and its technology arm, Iron Mountain Digital, she created new marketing functions, introduced the marketing operations discipline, and spearheaded a closed-loop leads-to-revenue framework coupled with a brand-to-demand communication platform that raised the bar on marketing’s revenue influence. Prior to Iron Mountain, Karen held marketing leadership roles with SaaS back-up leader, Connected Corporation (acquired by Iron Mountain), and SilverStream Software, contributing to the company’s IPO and acquisition by Novell.

Karen earned a Bachelor’s degree in Journalism from St. Michael’s College in Vermont.