Rapidly develop custom MDM applications

Easily integrate with on-premises and cloud-based operational systems

The Magnitude MDM Workbench is an MDM API toolkit that enables developers to create custom business-model-driven MDM web applications for managing master and reference data throughout the enterprise.

The workbench provides developer access to a Magnitude MDM hub and allows them to manage master data within a custom-built web application. Custom web applications can facilitate process forms and flow to maximize efficiency across the organization. The workbench also provides a handy collection of pre-built objects to accelerate web development around common master data management tasks.

iphone depicting mdm workbench app

Common scenarios for using the MDM Workbench include:

Master Data Authoring

Magnitude MDM Workbench is the ideal platform to begin creating a centralized MDM authoring process where data stewards can efficiently enter and validate key master data for the organization. The MDM Workbench enables custom applications to apply business rules on the front-end at the point of authoring and then push the data out to cloud-based or on-premises systems.

Validation can be any combination of custom business rules managed within the Magnitude MDM hub, duplicate prevention or validating against the downstream systems. All validations can be done up-front while the data stewards are actively working the data, instead of discovering issues days or weeks later after poor quality data has already been published to multiple operational systems. This saves the time, effort and expense of correcting bad or incomplete data later.

A good scenario example of using the MDM Workbench is Centralized Master Data Authoring.

Unit of Work-based Processing

With the MDM Workbench, web developers can create forms based on stewardship tasks by combining multiple categories of master data on a single page.  End users can quickly enter/edit parents, children, and related reference data a single step. The concept also applies in managing subjects across consuming systems. For example, an organization might take advantage of multiple cloud-based systems to manage HR functions. Employees may be on-boarded by the process in one system, assigned to a training program in a different system, and receive a performance review from a third system. With a Magnitude MDM application created in the MDM Workbench, a single form can add a new employee, enroll them into the learning management system and create an entry in the human capital management with the new job description.

Mobile Device Support

Increasingly, people are working from mobile devices. With the MDM Workbench, developers have the ability to accommodate custom MDM applications from smaller devices such as smartphones, by creating screens that work specifically for device operating systems and browsers, as well as accommodate touch interfaces to ensure drop-down menus work correctly, etc. This capability extends master data stewardship participation to a wider audience and allows for mobile users to be productive players in the process.

Common uses of the Magnitude MDM solution include:

  • Reference Data Management – integrate and harmonize external and internal reference data – such as industry codes, entity identifiers, country codes, units of measure and conversion rates – used to categorize information across systems.
  • Hierarchy Management – visually manage and browse multiple different views of data for different uses across systems, easily handling re-organizations.
  • Data Harmonization – combine multiple data sources into an integrated, unambiguous entity “golden copy” record that can be used by consuming systems to feed a business process.
  • Central Master Data Authoring – create a centralized master data authoring system to create new records, apply custom business rules and then publish to consuming operational systems.
© Copyright 2017-2018 Magnitude Software, Inc. All rights reserved. Magnitude Software is a registered trademark of Magnitude Software, Inc. in the U.S. and other countries. All other product and company names mentioned herein are used for identification purposes only and may be trademarks/registered trademarks of their respective owners

Chris Ney

Chairman and
Chief Executive Officer

Chris oversees Magnitude Software’s overall corporate vision and strategic direction.

As Chairman and CEO, Chris leads Magnitude Software’s corporate vision and strategic direction, driving the company’s acquisition, integration and growth strategies to extend the company’s global reach. Under his leadership, Magnitude Software has developed an unparalleled customer experience, strengthened its culture of innovation, and greatly increased profitability and shareholder value. In September 2014, Chris successfully secured up to $100 million in capital to further build Magnitude Software through product innovation, organic growth and strategic acquisitions.

Ney was previously Co-Founder and President of Silverback Enterprise Group, where the team completed the strategic acquisition of nine industry-leading enterprise software companies and leveraged their synergies to build two powerful new entities: Magnitude Software and Upland Software. Magnitude Software offers a family of award-winning solutions for enterprise performance management, master data management and data connectivity. Upland Software (Nasdaq: UPLD) went public in late 2014 and is a leading provider of cloud-based enterprise work management software with over 2,000 active enterprise customers and more than 235,000 active users in more than 50 countries.

Prior to co-founding Silverback, Ney was CEO of a series of Trilogy/Versata portfolio software companies. He previously served as Chairman of the Board, CEO and Founder of CoreTrac, a financial services CRM software company. Ney began his career working for investment banking firms Lehman Brothers and UBS.

He holds a Bachelor’s Degree in Economics from Texas A&M University.

LinkedIn

Rik Thorbecke

Chief Financial Officer

Rik oversees finance strategy and operations, risk management, legal, IT and sales operations.

As CFO, Rik leads a team focuses on effective business partnerships that drive continuous improvement in business process and technologies. He is an experienced CFO, COO, and Advisory Board Member with broad, global leadership experience in the software, SaaS, internet, cloud, telecommunications, and electronic manufacturing industries. Rik is skilled in strategic finance, mergers and acquisitions, IPO readiness, business planning, investor relations, enterprise software, entrepreneurship, and international business. He is a strong business development and customer-oriented executive.

Rik spent 25 years in various executive finance and strategy roles at a number of well-known public and high-growth private companies, including Electronic Arts, Equinix, and Levi Strauss; he was also CFO of Plastic Logic, Meltwater and Mirantis. He started his career at PwC where he became a partner in the global technology practice based in the Amsterdam office. In 1999 he moved to the San Jose, California office where he served as partner in the Software and Internet practice. Following the path of many expatriates he, his wife and three children decided to call the San Francisco Bay Area their home ever since.

Rik holds a Double Bachelor’s of Science Degree in Marketing and Economics, a Master’s of Science Degree in Business Administration and a Post Graduate Degree in Accounting and Auditing from the University of Amsterdam, the Netherlands. Rik is also an active California CPA.

LinkedIn

Kevin Mischnick

Senior Vice President,
Finance and Accounting

Kevin oversees global financial operations for Magnitude Software.

Bringing more than 25 years of financial experience to Magnitude Software, Kevin is responsible for a number of areas of the business, including Finance, Accounting, Legal and Information Technology.

Kevin’s background includes building and transforming financial teams into high-performing units, implementing systems and processes focused on cost savings and efficiency, and raising nearly $100 million in investor capital. He served as Senior Vice President of Finance for Multimedia Games Inc. and Capstar Broadcasting Corporation. Under his financial leadership, the market values of both companies increased more than tenfold.

Kevin is a certified public accountant and holds a Bachelor of Business Administration in Accounting from Texas Tech University.

LinkedIn

Laurie Dahlgren

Laurie Dahlgren

Global Vice President, People Operations

Laurie oversees HR strategy, talent acquisition, employee engagement and organizational development.

As Magnitude Software’s global people operations leader, Laurie drives initiatives that empower an engaged, high-performing workforce, in alignment with business goals and in support of rapid business growth.

Laurie brings extensive leadership experience across multiple industries and companies at different stages and sizes, including working with employees in 30 countries across 70+ locations. Prior to joining Magnitude, Laurie served as Vice President of People at Mirantis, a leader in open cloud infrastructure. Previously, she was Vice President of Human Resources at Meltwater, a global SaaS company engaged in media intelligence. She held leadership roles with several Silicon Valley venture-backed, technology companies before relocating to Austin, TX in 2017.

LinkedIn

Bill Stephens

General Manager, Magnitude Applications

Bill leads the Magnitude Applications business, driving strategic direction, product and service execution, revenue growth and customer engagement. His expertise within the commercial and public sectors – from Fortune 100 to SMBs – enables Bill and his team to consistently enable customers to extract the right value from their ERP systems working with their own tools and business processes and with third-party technologies.

A seasoned IT and consulting executive with a 20-year track record leading teams to drive customer success across diverse industries, Bill previously served as BIAS’ Vice President of Services overseeing the successful delivery of solutions across the Public Sector and Commercial markets. Prior to BIAS, Bill served for over a decade at Oracle Corporation as an applications consultant, project manager, senior operations director, and consulting executive.

He developed the foundation of his leadership skills while serving as a Cavalry Scout in the Kentucky Army National Guard.

Bill holds a Bachelor of Science in Finance from the University of Louisville.

LinkedIn

Tony Fisher

General Manager, Magnitude Integration

Tony leads the Magnitude Integration business, driving strategy, revenue, product and operations as well as leveraging and integrating our Simba- and Innowera- based technologies for new Magnitude solutions.

An accomplished data management and big data marketplace leader, Tony previously served as the SVP, Business Development & Strategy at Zaloni, an award-winning enterprise data lakes management provider; prior to that role, he was Vice President, Data Collaboration & Integration at Progress Software, where he led the business line’s strategic direction and operations.

Prior to Progress, Tony was the CEO of Dataflux Corporation. He also served as Director of data warehouse technology at SAS. A key technology leader at SAS, Tony provided the engineering research and development direction that helped make SAS the market leader in data warehouse software sales.

Tony earned a Degree in Computer Science and Mathematics from Duke University.

LinkedIn

Darren Peirce

Chief Technology Officer

Darren spearheads the development, execution and management of strategic opportunities and key customer accounts across our portfolio.

As Magnitude’s technology guru and evangelist, Darren is critical to building on our position as a leading provider of software and services that help organizations tackle the challenges and opportunities inherent in digital information management.

Previously, Darren served as CTO and Group Vice President of Product Management at Kalido; prior to that role, he was the Lead Solutions Architect and Manager of Professional Services in the United Kingdom. He also worked in senior consulting positions for companies such as Royal Dutch Shell and British Telecom.

Darren received a degree in Management from Intec College in Cape Town, ,South Africa, and studied Economics at the University of Stellenbosch.

LinkedIn

Mihir Shah

Executive Vice President,
Corporate Development and Strategy

Mihir is responsible for Magnitude Software’s acquisition and organic strategy.

Mihir has over a decade of experience leading acquisitions and strategy. During this period, he led several public and private company acquisitions, divestitures, and minority and majority equity investments.

Previously, Mihir was M&A Executive for IBM’s Information Management Software division, executing IBM’s inorganic strategy through M&A and strategic partnerships. He also served as Operating Executive for private equity firm, Golden Gate Capital, and as Vice President for Corporate Development at Aspect Software.

Mihir holds an MBA from the University of Chicago Booth School of Business and Master of Science from Worcester Polytechnic Institute.

LinkedIn

Karen McPhillips

Vice President,
Marketing

The mind that opens to a new idea never returns to its original state

Karen McPhillips drives marketing strategy and operational execution to grow the company profile, revenue and market position.

Leveraging 20+ years of transformational marketing experience, Karen fuels Magnitude’s corporate and existing portfolio marketing, collaborating to maximize the company’s business strategy while also supporting integration of acquired products and services.

Karen has served on leadership teams of public and private companies of all sizes, transforming marketing functions and generating both tangible and intangible value. Most recently at PlumChoice, she and her team repositioned the brand and metamorphosed the marketing function in support of the company’s pivot from IT support provider to leader in the cloud services and Internet of Things spaces. At Iron Mountain and its technology arm, Iron Mountain Digital, she created new marketing functions, introduced the marketing operations discipline, and spearheaded a closed-loop leads-to-revenue framework coupled with a brand-to-demand communication platform that raised the bar on marketing’s revenue influence. Prior to Iron Mountain, Karen held marketing leadership roles with SaaS back-up leader, Connected Corporation (acquired by Iron Mountain), and SilverStream Software, contributing to the company’s IPO and acquisition by Novell.

Karen earned a Bachelor’s degree in Journalism from St. Michael’s College in Vermont.