Create Once, Publish Everywhere

Often, it is desirable to create new customer, product, supplier, employee, etc. master records in a “neutral” application, rather than directly in an operational system. The reason for this is to capture all the desired attributes, rather than the subset, that are required in a given system. This allows you to publish relevant data to consuming systems, and still deliver a single view of clean master data that covers all its attributes.

Additionally, centralized master data authoring capability requires a specialized interface for creating new master data records. Customers will need a very flexible system that can accommodate every master data domain, and also deliver an interface that supports a mobile workforce who call on suppliers and customers.

Magnitude MDM supports the ability to create a centralized master data authoring system to create new records, apply custom business rules and then publish to consuming operational systems. We offer the Magnitude MDM Workbench that enables administrators to design and deliver a custom web-based and mobile-compatible interfaces relevant for the newly authored data.

See a short video demonstration of Centralized Master Data Authoring:

centralized master data authoring sample view

Key Centralized Authoring Capabilities and Benefits

Centralized master data authoring is the gateway to manage the essential master data required to run day-to-day operations. Authoring efficiencies require fully customizable components and processes: business models, business rules, workflow, and forms. Magnitude MDM has all capabilities essential to operational MDM with the advantage of wrapping governance and workflow around a business process and model that matches your business and makes sense in your environment.

Customizable User Interface

In addition to the model-driven user interface, the Magnitude MDM Workbench also supplies a fully-customizable UI. Each path provides the level of configuration required to match your company’s language requirements, process, and data flow. To further enable authoring efficiencies, HTML developers can easily access the functionality and power of the Magnitude MDM engine through the MDM Workbench to create complete, customized forms.

Operational Application Integration

Magnitude MDM can easily integrate with on-premises ERP systems such as SAP and with cloud-based systems such as through our web services API.


A powerful and robust workflow enables both efficiency and proper governance of the business process of creating new master data records. Magnitude MDM’s embedded workflow capability manages events, workflow states, and state transitions, and provides the flexibility to customize approval and authorization workflows depending on the rigor required for different master data sets.

Robust, Multi-Domain Modeling

Magnitude MDM business models easily support any combination of complex structures across multiple domains. Its visual modeling capability coupled with a top-down, business-centric approach enables both IT and the business to collaborate in building sensible and effective master data processes. Reuse makes for a quick, efficient and cost-effective path to adding new domains, data sources, objects, attributes, and associations.

Customizable Validation and Consistency Checks

Business rules are configured and applied through the Magnitude MDM business model and validation rules. Invalid data is held in a separate “working context” for validation, while valid data can either proceed through a workflow approval & authorization process or be published to the “master context” for downstream application consumption.

Design & Build Automation

Magnitude business information models drive the physical layer through the MDM engine and deliver the right amount of automation, governance, and control over the database objects and corresponding authoring and load processes. With a combination of a well-designed and robust business model, component reuse and model-driven automation, adding new domains can be quick and efficient, delivering key business value in a short amount of time.

Duplicate Checking and Prevention

Magnitude MDM can manage duplicate prevention when creating new master data records in two ways. The first method is through the use of multiple identifiers. Business models can manage multiple identifiers for each subject.  An identifier can be either primary or alternate, optional or mandatory. Model-driven validation quickly flags any duplicates based any of the available keys.

Secondly, architects have the option of using a combination of direct and fuzzy matching rules created through the Magnitude MDM’s matching capability to search for any existing entities within the master data or source data repositories. Matching rules can be quickly configured and tested then integrated into the authoring process to determine if a subject already exists at the time of entry.

Required Governance

A robust, customizable MDM workflow provides just the right amount of control over the business process of centrally authoring master data.  Complete audit history captures what changes were made by whom and at what time. Model-based security controls which users and view, add or update categories or subjects. In addition, data subjects are managed in either working or published context to provide absolute control over which data can be made publicly available.

Other common uses of the Magnitude MDM solution include:

  • Reference Data Management – integrate and harmonize external and internal reference data – such as industry codes, entity identifiers, country codes, units of measure and conversion rates – used to categorize information across systems
  • Hierarchy Management – visually manage and browse multiple different views of data for different uses across systems, easily handling re-organizations.
  • Data Harmonization – combine multiple data sources into an integrated, unambiguous entity “golden copy” record that can be used by consuming systems to feed a business process.
© Copyright 2017 Magnitude Software, Inc. All rights reserved. Magnitude Software is a registered trademark of Magnitude Software, Inc. in the U.S. and other countries. All other product and company names mentioned herein are used for identification purposes only and may be trademarks/registered trademarks of their respective owners

Chris Ney

Chairman and
Chief Executive Officer

Chris oversees Magnitude Software’s overall corporate vision and strategic direction.

As Chairman and CEO, Chris leads Magnitude Software’s corporate vision and strategic direction, driving the company’s acquisition, integration and growth strategies to extend the company’s global reach. Under his leadership, Magnitude Software has developed an unparalleled customer experience, strengthened its culture of innovation, and greatly increased profitability and shareholder value. In September 2014, Chris successfully secured up to $100 million in capital to further build Magnitude Software through product innovation, organic growth and strategic acquisitions.

Ney was previously Co-Founder and President of Silverback Enterprise Group, where the team completed the strategic acquisition of nine industry-leading enterprise software companies and leveraged their synergies to build two powerful new entities: Magnitude Software and Upland Software. Magnitude Software offers a family of award-winning solutions for enterprise performance management, master data management and data connectivity. Upland Software (Nasdaq: UPLD) went public in late 2014 and is a leading provider of cloud-based enterprise work management software with over 2,000 active enterprise customers and more than 235,000 active users in more than 50 countries.

Prior to co-founding Silverback, Ney was CEO of a series of Trilogy/Versata portfolio software companies. He previously served as Chairman of the Board, CEO and Founder of CoreTrac, a financial services CRM software company. Ney began his career working for investment banking firms Lehman Brothers and UBS.

He holds a Bachelor’s Degree in Economics from Texas A&M University.


Kevin Mischnick

Senior Vice President,
Finance and Accounting

Kevin oversees global financial operations for Magnitude Software.

Bringing more than 25 years of financial experience to Magnitude Software, Kevin is responsible for a number of areas of the business, including Finance, Accounting, Legal and Information Technology.

Kevin’s background includes building and transforming financial teams into high-performing units, implementing systems and processes focused on cost savings and efficiency, and raising nearly $100 million in investor capital. He served as Senior Vice President of Finance for Multimedia Games Inc. and Capstar Broadcasting Corporation. Under his financial leadership, the market values of both companies increased more than tenfold.

Kevin is a certified public accountant and holds a Bachelor of Business Administration in Accounting from Texas Tech University.


Bill Stephens

General Manager, Magnitude Applications

Bill leads the Magnitude Applications business, driving strategic direction, product and service execution, revenue growth and customer engagement across Magnitude’s applications portfolio.

A seasoned IT and consulting executive with a 20-year track record leading teams to drive customer success across diverse industries, Bill previously served as BIAS’ Vice President of Services overseeing the successful delivery of solutions across the Public Sector and Commercial markets. Prior to BIAS, Bill served for over a decade at Oracle Corporation as an applications consultant, project manager, senior operations director, and consulting executive.

He developed the foundation of his leadership skills while serving as a Cavalry Scout in the Kentucky Army National Guard.

Bill holds a Bachelor of Science in Finance from the University of Louisville.


Tony Fisher

General Manager, Magnitude Integration

Tony leads the Magnitude Integration business, driving strategy, revenue, product and operations as well as leveraging and integrating our Simba- and Innowera- based technologies for new Magnitude solutions.

An accomplished data management and big data marketplace leader, Tony previously served as the SVP, Business Development & Strategy at Zaloni, an award-winning enterprise data lakes management provider; prior to that role, he was Vice President, Data Collaboration & Integration at Progress Software, where he led the business line’s strategic direction and operations.

Prior to Progress, Tony was the CEO of Dataflux Corporation. He also served as Director of data warehouse technology at SAS. A key technology leader at SAS, Tony provided the engineering research and development direction that helped make SAS the market leader in data warehouse software sales.

Tony earned a Degree in Computer Science and Mathematics from Duke University.


Darren Peirce

Chief Technology Officer

Darren spearheads the development, execution and management of strategic opportunities and key customer accounts across our portfolio.

As Magnitude’s technology guru and evangelist, Darren is critical to building on our position as a leading provider of software and services that help organizations tackle the challenges and opportunities inherent in digital information management.

Previously, Darren served as CTO and Group Vice President of Product Management at Kalido; prior to that role, he was the Lead Solutions Architect and Manager of Professional Services in the United Kingdom. He also worked in senior consulting positions for companies such as Royal Dutch Shell and British Telecom.

Darren received a degree in Management from Intec College in Cape Town, ,South Africa, and studied Economics at the University of Stellenbosch.


Mihir Shah

Executive Vice President,
Corporate Development and Strategy

Mihir is responsible for Magnitude Software’s acquisition and organic strategy.

Mihir has over a decade of experience leading acquisitions and strategy. During this period, he led several public and private company acquisitions, divestitures, and minority and majority equity investments.

Previously, Mihir was M&A Executive for IBM’s Information Management Software division, executing IBM’s inorganic strategy through M&A and strategic partnerships. He also served as Operating Executive for private equity firm, Golden Gate Capital, and as Vice President for Corporate Development at Aspect Software.

Mihir holds an MBA from the University of Chicago Booth School of Business and Master of Science from Worcester Polytechnic Institute.


Karen McPhillips

Vice President,

The mind that opens to a new idea never returns to its original state

Karen McPhillips drives marketing strategy and operational execution to grow the company profile, revenue and market position.

Leveraging 20+ years of transformational marketing experience, Karen fuels Magnitude’s corporate and existing portfolio marketing, collaborating to maximize the company’s business strategy while also supporting integration of acquired products and services.

Karen has served on leadership teams of public and private companies of all sizes, transforming marketing functions and generating both tangible and intangible value. Most recently at PlumChoice, she and her team repositioned the brand and metamorphosed the marketing function in support of the company’s pivot from IT support provider to leader in the cloud services and Internet of Things spaces. At Iron Mountain and its technology arm, Iron Mountain Digital, she created new marketing functions, introduced the marketing operations discipline, and spearheaded a closed-loop leads-to-revenue framework coupled with a brand-to-demand communication platform that raised the bar on marketing’s revenue influence. Prior to Iron Mountain, Karen held marketing leadership roles with SaaS back-up leader, Connected Corporation (acquired by Iron Mountain), and SilverStream Software, contributing to the company’s IPO and acquisition by Novell.

Karen earned a Bachelor’s degree in Journalism from St. Michael’s College in Vermont.