Why Marketers Should be Paying Attention to PIM in 2018

To compete in the age of omnichannel commerce, marketers need to exploit new channels: whether its Amazon, other distribution partners or direct-to-consumer. This requires that marketers have a handle on product information and its management (PIM) as the foundationfor meeting customers wherever they are.

Our Richard Hunt shares his perspective for how marketers can accomplish this in MarTech Advisor’s guest column. Read more

Create Powerful Customer Experiences With a 360-Degree View of Your Products

From Gartner’s ‘Create Powerful Customer Experiences With a 360-Degree View of Your Products , data and analytics leaders will unlock greater business value through their programs by connecting master data to product data assets in support of customer-centric experiences. Read more