Aggregating and managing all product data is cornerstone for any digital commerce strategy. In the many years since we saw a need to better manage product information and developed the first version of the Agility software, PIM has become a critical technology investment for both IT and business executives. A solid PIM solution helps you to dramatically improve data quality and govern data access and usage. It enables portfolio expansion as your business grows. And, effective product information management provides the flexibility to respond to changing market conditions. Read more
The science of managing information about products has existed for decades, although, Product Information Management (PIM) is a relatively new branch of Data Management. Historically, the solutions required to manage product content have been complex, since that data has multiple touch-points and affects the 3 pillars – People, Process and Technology. With a shift in the industry to promote business-focused, data-driven organizations, PIM was invented with a purpose to ease the collection, management and syndication of data, in a simple, easy and concise manner. However, there are still some myths from its past. Read more
Keeping your content up to date is table stakes for delivering a good customer experience for any commerce business. As such, leading brands rely on dynamic content to power their commerce sites to deliver pages to users. Without it, they would need to dedicate enormous resources to pre-generate all of their unique content.
Today, the ability to integrate dynamic content into your website can be easily achieved, whether you’re a small business or a global commerce brand. Using dynamic content in Agility means you can be confident that your copy is right whenever it’s published. Read more
Some of the most frequently asked questions we hear from our customers are:
- Why do I need another MDM application?
- What are the differences between MDM and PIM?
- Do I really need an MDM and a PIM solution?
In many ways, these questions are based upon a faulty assumption, namely that product data management (PIM) and Master Data Management (MDM) are the same thing. While are closely related, but they are most certainly not the same – at least if you subscribe to our definitions of PIM and MDM. In our view MDM has several goals: Read more
To compete in the age of omnichannel commerce, marketers need to exploit new channels: whether its Amazon, other distribution partners or direct-to-consumer. This requires that marketers have a handle on product information and its management (PIM) as the foundationfor meeting customers wherever they are.
Our Richard Hunt shares his perspective for how marketers can accomplish this in MarTech Advisor’s guest column. Read more
From Gartner’s ‘Create Powerful Customer Experiences With a 360-Degree View of Your Products ,’ data and analytics leaders will unlock greater business value through their programs by connecting master data to product data assets in support of customer-centric experiences. Read more