Three Ways to Power Your Commerce Site with Dynamic Content

Keeping your content up to date is table stakes for delivering a good customer experience for any commerce business. As such, leading brands rely on dynamic content to power their commerce sites to deliver pages to users. Without it, they would need to dedicate enormous resources to pre-generate all of their unique content.

Today, the ability to integrate dynamic content into your website can be easily achieved, whether you’re a small business or a global commerce brand. Using dynamic content in Agility means you can be confident that your copy is right whenever it’s published. Read more

Wide or Deep? MDM vs. PIM

Some of the most frequently asked questions we hear from our customers are:

  • Why do I need another MDM application?
  • What are the differences between MDM and PIM?
  • Do I really need an MDM and a PIM solution?

In many ways, these questions are based upon a faulty assumption, namely that product data management (PIM) and Master Data Management (MDM) are the same thing. While are closely related, but they are most certainly not the same – at least if you subscribe to our definitions of PIM and MDM.  In our view MDM has several goals: Read more

Why Marketers Should be Paying Attention to PIM in 2018

To compete in the age of omnichannel commerce, marketers need to exploit new channels: whether its Amazon, other distribution partners or direct-to-consumer. This requires that marketers have a handle on product information and its management (PIM) as the foundationfor meeting customers wherever they are.

Our Richard Hunt shares his perspective for how marketers can accomplish this in MarTech Advisor’s guest column. Read more

Create Powerful Customer Experiences With a 360-Degree View of Your Products

From Gartner’s ‘Create Powerful Customer Experiences With a 360-Degree View of Your Products , data and analytics leaders will unlock greater business value through their programs by connecting master data to product data assets in support of customer-centric experiences. Read more