Magnitude Releases Kalido Data Warehouse Automation for the Cloud

Accelerate Faster Business Value with Kalido Data Warehouse Automation for the Cloud

2020 is ushering in an accelerated phase of cloud growth as more businesses seek to take advantage of the usability, scalability, and flexibility of cloud solutions and shift more of their data to the cloud.

However, effective data management and improving data quality in the cloud is no easy endeavor. Ensuring agility in your data warehouse is the foundation for success and we’ve now released Kalido Dynamic Information Warehouse (DIW) for the cloud, our original and best data warehouse automation technology on the native cloud, specifically for Azure customers.

Why this matters

Automation, agility, and speed are part of the Kalido DNA. We’re dramatically accelerating the ability for businesses to deliver business value faster through our model-driven data warehouse automation with all of the benefits of the cloud —lower cost of ownership, zero maintenance, lower risk and via a subscription model.

We’re empowering our customers with significant time, resource and effort savings in their Kalido DIW projects compared to traditional data warehouse design, build and operation experiences. But don’t just take our word for it.

Among the key customer benefits:

  • Through automation, everything from designing, building, and operating a data warehouse can be achieved much faster compared to traditional data warehouse development and implementation methods.
  • As a result, business teams gain access to the data they need for analysis and decision-making faster, in an environment that is much easier to keep current with constant business-driven change. Furthermore, with DIW in the cloud, businesses can innovate even faster in solving their most complex data challenges.
  • The combination of our business information modeling and data warehouse automation solutions is helping today’s data-driven businesses eliminate manual tasks, reduce project risks and lead to improved data quality.

Interested in developing and deploying a high-quality data foundation for analytics in 90 days or less with Dynamic Information Warehouse (DIW) in the cloud?  Let’s have a conversation

Returning to our EDM Roots in 2020: Kalido Name Re-Emerges

The Kalido Comeback: Magnitude Reintroduces Kalido Name for Award-Winning Data Management Suite

At the edge of a new decade where data and its management (and governance) is more important than ever, we’ve heard the call of our customers to return the Kalido name to our Magnitude Data Management Suite. Kalido products, capabilities – and the moniker itself – remained firmly entrenched as a trusted name in the market, including earning top scores for technology and customer satisfaction in the Information Difference MDM Landscape 2019 Report.  All that, plus a “Strong Performer” position in The Forrester Wave™: Master Data Management Solutions, Q1 2019 convinced us to return to our solutions’ brand roots, refreshed with an updated logo.

Let’s rewind 15 years to the beginning of Kalido. The name stems from Kaleidoscope, which describes consistently changing patterns. The genesis of Kalido was in the desire to solve data management problems for large global companies. Our early customers, such as Royal Dutch Shell and Unilever, were dealing with an evolving application landscape; they needed a technology solution to keep up with the dynamic change. In fact, the first Kalido implementation was a data warehouse automation solution for tracking sales in Shell’s convenience stores. Shell has since relied on Kalido for a shared product master data management (MDM) system.

According to Royal Dutch Shell:

“Kalido gives us fast access to vital, global product master data, ensuring maximum efficiency in R&D.”

Today, this trend has only been exacerbated with the growth in SaaS technologies and the complexity of managing more and more data sources. This issue is no longer confined to very large enterprises as many small and large businesses are grappling with managing the unbundling of monolithic ERP applications and the corresponding data fragmentation with the transition to cloud-based apps. As such, there’s a heightened need to meet the continuous change in achieving a single view of data for reporting and to uncover critical insights across an increasingly fragmented application landscape. This vast data management opportunity is further fueling the growing customer demand for our Kalido solutions.

Our customer-centric approach to helping businesses manage data – including metadata – as a strategic enterprise asset sets us apart. We recently launched Kalido MDM 11 with industry-leading innovations with one goal in mind – to provide the best value to our customers. We’re working on more enhancements for our next version to be released this year. Stay tuned!

To see Kalido MDM in action, watch our videos that show off the new functionality and UI.


Video Highlights: 2019 Agility and Kalido Magnitude Customer Conference

We’ve just concluded another engaging and successful Agility and Kalido Magnitude Customer Conference, where our customers convened to exchange new ideas, share best practices and forge deeper connections.

Watch the Highlights

Key Takeaways:  

  • We debuted Agility v8 and Kalido v11 – our latest PIM and MDM offerings for customers to experience the full breadth of capabilities.
  • Customers around the world including as TimCo, Allied Electronics, HD Supply Whitecap, CED, and Gopher Sport presented case studies on how they’re taking advantage of Agility features and functionality to streamline work processes and manage their entire data needs. Hear their stories.
  • In the UK, Michelle Beeson, shared the latest research on changing buyer behavior and how organizations must use data to create more relevant and consistent experiences, to continue to win serve and retain customers.
  • In the US, Forrester’s Allen Bonde delivered a riveting keynote on why there’s never been a more exciting time to reimagine what’s possible with B2B commerce. Watch the replay of his presentation: More Choice, More Convenience (and More Content!) Redefine B2B Commerce Strategies

Stay tuned for updates on next year’s events – visit the User Conference webpage for more details and event photos.

Farfetch: Bringing MDM to the Forefront of Luxury Fashion e-Commerce

For fashionistas, Farfetch is a heavenly marketplace for the most coveted luxury brands. The number of fashion brands that Farfetch offers will blow your mind, as well as your wallet, especially if you’re among their many avid shoppers.

While one may not associate luxury fashion with Master Data Management (MDM), the success of Farfetch can be attributed to its smart use of technology to promote and provide customers throughout the world with the must-have fashion items of their dreams. And MDM is at the heart of this.


Yasemin Kural, Head of Data Architecture at Farfetch, gave a highly creative and compelling presentation championing the value of MDM at the Enterprise Data and BI & Analytics conference in London this month.

According to Yasemin, MDM is core to Farfetch’s business: “Without valid and shared taxonomy, decisions become high and miss. Without accurate context, your company’s data and numbers have little meaning and without effective classification, problems are often mis-stated or mis-read.”


The issue is MDM isn’t currently that fashionable – pun intended – and takes commitment. Yasemin compared implementing MDM to Marie Kondo, famous for her trademarked KonMari method of organizing your belongs and ultimately your lifestyle.  She wittily paralleled KonMari steps for a better life with the principles of MDM.

Committing to tidying up would mean sponsoring culture change in MDM speak, imagining your ideal lifestyle would be defining your data strategy. And there were more: discarding – cleansing your data, tidying by category – defining data model, following the right order – establishing workflows and processes. Yasemin offered an uncannily similar, fun and imaginative way to prove the fundamentals of MDM.

Yasemin emphasized that MDM does not need to be expensive or take ages to get results. After just a few months of implementing the Kalido MDM product from Magnitude Software, Farfetch identified key areas of value. Kalido is currently being deployed to harmonize and enrich data for geographic dimensions. Farfetch is also considering the use of Kalido to help a key project to establish a unified customer profile, while ensuring GDPR compliance.

Quick strategic wins for an MDM initiative has to be the new normal to get MDM back in fashion — and Farfetch is paving the way with its creativity and style in conjunction with Kalido.

To learn more about how to run your business with trusted data with Kalido MDM, check out our video demos.


Welcome to Kalido MDM 11

Our latest version of Magnitude Software’s industry leading Master Data Manager, Kalido MDM 11 is now available – which represents the culmination of our MDM innovations.

Kalido V 11 release

Starting with MDM 10 in 2017, we’ve introduced and enhanced vast areas of the program.  A partial list includes:

  • New matching, merging and survivorship functionality in MDM Harmonization
  • A new way to build custom interfaces in MDM and MDM Workbench
  • Elastic search, that allows near instantaneous return of ANY data from ANY category based on ANY attribute, with rich logical operator support
  • A major revision to how to store and process data, drastically reducing processing times of large implementations
  • Direct support of ODBC connectors and gateways from our own Simba division and others
  • A new look and feel via an updated user interface while eliminating the need for retraining

This has been a three-year long effort with one goal in mind: providing the best value to our customers.  Besides introducing these and other features (many driven by customer requests), we have certified new versions of our supported databases and implemented many of the Kalido services to use all available memory.

We’re proud of these customer enhancements, but we are not done yet. We are working on many new features for our next version for 2020 and beyond.  Among the features that our customers can expect include: extensions to the API to better support real-time processing, connector and gateway support for export (e.g. sending governed data back to the source, or to downstream applications directly) upon publication, support for lookup in attributes that can hold multiple values, digital asset management (storing documents, pictures, etc. inside MDM), more survivorship options, and many more.

Now that we’ve migrated to a modern HTML 5 based user interface, we will continue to streamline operations and increase ease of use. These efforts will focus on increasing ease of use and making all tasks with MDM easier and quicker.

To see Kalido MDM in action, watch our videos that show off the new functionality and UI.

Master Data Management MDM 10 SP1 Released!

With the release of Magnitude MDM 10 SP1 on October 4, 2018, we have completely rearchitected the way we manage and process data.  What does this mean to the user?  Read on…. Read more

Product information modeling concepts and techniques

Turn Information into Knowledge – Business Information Modeling Concepts and Techniques

Applying a model-driven approach to data management is key for meeting the speed to market and flexibility needs of today’s businesses.

Rather than requiring a complete model of the entire enterprise-wide set of requirements before deploying the warehouse, Magnitude’s Business Information Modeler (BIM) allows you to start small, iterate, and deploy in increments. Read more

Kalido-Heritage Products and Magnitude Software

I’ve worked with the Kalido heritage products since the late nineties. Sometimes I’m asked how being part of Magnitude has helped our products like Magnitude DIW and Magnitude MDM. One of the first examples was using the Noetix METL connectors to automatically build the semantic layer for some of the business intelligence tools. We used to use another method to do this that we had to pay extra for and didn’t fully control. If a customer asked us to change something, we had to raise the issue with the provider we used and then were at the mercy of their schedule to implement it (and in the worst case, sometimes denied the request). Fast forward to using METL, we now control the end to end process and could take advantage of other BI tools that METL supports in the future. Read more

Wide or Deep? MDM vs. PIM

Some of the most frequently asked questions we hear from our customers are:

  • Why do I need another MDM application?
  • What are the differences between MDM and PIM?
  • Do I really need an MDM and a PIM solution?

In many ways, these questions are based upon a faulty assumption, namely that product data management (PIM) and Master Data Management (MDM) are the same thing. While are closely related, but they are most certainly not the same – at least if you subscribe to our definitions of PIM and MDM.  In our view MDM has several goals: Read more

Top 10 Disconnects Encountered During Complex Integration Projects and How to Avoid Them

In our recent blog post, Connecting, Collecting and Understanding Data, we discussed the importance of semantic integration and focusing on the business view of data to help ensure key information isn’t lost during project development.

Too often, “disconnects” between IT and the business can delay or derail a master data management or data warehouse project, and/or cause significant cost overruns. The Magnitude Business Information Modeler tool (BIM) promotes semantic integration because it models the way data is consumed by the business, not the way it is stored. In this article, we will review 10 areas of disconnect these types of projects often encounter, then we will discuss how BIM, with its business information model driven approach, minimizes these disconnects and drives project development. Read more