How balancing the collection of and connection to data can help modernize data management

From Gartner’s ‘Modern Data Management Requires a Balance Between Collecting Data and Connecting to Data:Data and analytics leaders need to take an aggressive approach that creates an appropriate balance between data collection and data connection.

As the value of data as a core asset to digital business is now widely accepted, the most immediate reaction is attempting to collect it as if that was the key to delivering business value. The very popular data lake trend, for example, puts the collection process at the center. But collecting data doesn’t necessarily deliver business value, and collecting data may not even be possible.

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