Welcome Simon West, Magnitude’s Chief Marketing Officer

Today we announced that Simon West joined the Magnitude team as our Chief Marketing Officer. This news comes less than three months after we announced the appointments of Bas Kamphuis as GM of Productivity and Maggie Key as Chief Customer Officer. I’m thrilled to have Simon join Bas, Maggie and the rest of the team to combine their expertise with his track record in marketing and positioning enterprise technology businesses as thought and market leaders. Together, our newly expanded team will advance our position as the unified application data management leader and further cement our commitment to customer and partner success.

Simon is a seasoned CMO with more than two decades of effectively positioning and elevating B2B solutions, and establishing and scaling globally recognized technology brands. He will drive our unified marketing vision, platform and strategy, collaborating with Maggie and our marketing, sales and product teams to build a world-class customer experience and enable our partner community. He will elevate our solutions globally, shaping and amplifying our story as we accelerate our journey leading the data revolution.

Game-changing solutions, superior service and industry expertise are crucial for our customers’ success — and represent the core of everything we do at Magnitude. As disruption continues to unfold, the imperative for customers to unlock their data to empower informed actions and transform their businesses has never been greater. According to 451 Research, while most organizations see the value of data, not all are making data-driven decisions: in fact, nearly 40 percent of enterprises are not using data to drive their strategic decisions. With Simon at the marketing helm, we’ll expand our customer focus as we partner with our growing list of 1500+ customers (including half the Fortune 100) and help enable their transformation to data-driven enterprises.

Please join me in welcoming Simon to the Magnitude family. I invite you to read our press release for more details, and stay tuned to our blog to hear from Simon directly in the coming days.