Executive Q & A with Thomas Casselberry, Sr. Director, Product Development

As the senior director for product development at Noetix, where do you see opportunities for innovation within BI products?

The biggest areas in which I see opportunities for innovation are: Broader and better support for heterogeneous data sources, embracing the mobile user base regardless of on-premise or cloud-based deployment, more predictive analytics that are geared toward real-time decision making, addressing the ever growing need to include social media, and even making devices we use and rely on today smarter through the use of BI. Imagine appliances that are semi-self aware and can inform you of pending maintenance and provide information about how they’re used, cars that can let you know of upcoming traffic, adverse road conditions, impending storms, etc. And even toys that will interact with and help educate our children in real-time. The primary point is that we’re headed for another information explosion where even the everyday users of systems will be provided with, and the beneficiaries of, analytics done across vast pockets of information. The innovations surrounding the use of what’s called ‘Big Data’ today are small and will pale in comparison to the many innovations in the areas that I’ve listed. Rest assured that every innovation we see between now and then will itself lead to even more opportunities. It’s an exciting time to be in the BI space.

How will BI products and solutions be different five years from today?

Predicting the future isn’t my expertise. However, current trends are pointing toward a world in which BI plays a very relevant and strategic role in everyday business. It’s no secret that BI implementations are as varied as the sands in the Sahara. Today’s businesses need to report against and even across a variety of source systems, and that number is expanding. As heterogeneous data mapping and querying becomes the norm, even for real-time or operational reporting, the need for smarter, on-the-fly, analytics becomes paramount. Fast forward now to a point in time where businesses are no longer confined by their database source systems, and instead begin to pull data from a variety of connected devices: smart-phones, tablets, even the automobiles we drive. Businesses will be more connected than ever and will have an even greater need for advanced BI solutions that are ready and up to the challenge. Users will want their BI available to them on those same devices. Companies will integrate analytics that allow them to gauge public perception through Social Media. Predictive analytics, machine learning, and uses of genetic algorithms will be far more important as BI systems will begin to learn your business and tell you what your needs are before there’s a problem. I believe that Noetix is gearing up to meet those challenges head-on over the next three to five years.

Can you offer a sneak peak of the types of new products we may be seeing from Noetix in 2013?

2013 will be a year of re-tooling, toiling under-the-covers, and extending our very foundations in BI thinking. We are driving toward expanded Analytic solutions that will offer both on-premise and cloud-based deployments, faster content delivery, deployment, and migration, and bigger value from the data you have whether big or small. Look for tighter search integration, expanded support for disparate data sources, more content for advanced ERP features, and expanded out-of-the-box reports and dashboards.

What is the most exciting part of your job?

The most exciting part of my job is planning for the future. There are so many opportunities in BI. From emerging technologies to explore and employ, to stale areas of business intelligence ripe for innovation, there are far too many variables for things not to be constantly exciting and new. Things that the closed-minded think are impossible today, the open-minded are toying with. The goal for all of us is to make today’s impossibilities tomorrow’s possibilities and even realities. I believe that Noetix will be a key player in revolutionizing the way we think about BI solutions, their varied implementations, and much more. It doesn’t matter what’s impossible today. To quote Lewis Carroll’s Through the Looking Glass: “Why, sometimes I’ve believed as many as six impossible things before breakfast.”

1 reply
  1. Tony Kibbie
    Tony Kibbie says:

    Very well written and exciting to contemplate. We do, indeed,have a staggering number of business databases, technologies and processes that will eventually need to integrate and talk to each other openly if we ever hope to be able to make that next great leap in IT and its efficient use. BI is just one facet of this huge challenge AND opportunity. The greatest challenge I see is simplification- giving up pretty for precision and cute for clarity.

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