Product information modeling concepts and techniques

Turn Information into Knowledge – Business Information Modeling Concepts and Techniques

Applying a model-driven approach to data management is key for meeting the speed to market and flexibility needs of today’s businesses.

Rather than requiring a complete model of the entire enterprise-wide set of requirements before deploying the warehouse, Magnitude’s Business Information Modeler (BIM) allows you to start small, iterate, and deploy in increments.

This provides customers with enormous flexibility to build their MDM environment to reflect anything they need to manage in their business, according to whatever rules they need, and with whatever exception or remediation handling procedures they desire for their business.

Watch this video to gain an understanding of the general concepts and techniques in BIM, including:

  • Decipher the differences in design and use of hierarchies in DIW vs. MDM
  • How to use hierarchy tools such as coding structures in DIW and one-of associations in MDM for different business use cases
  • A demonstration of the modeling techniques in action such as linking customer demographics and products to form target markets
  • A review of modeling guidelines including the imperative of modeling the business and not the data by understanding how information is consumed

To quote John Naisbatt: “We are drowning in information but starved for knowledge.” While this is the state of play for most organizations today, businesses that leverage the power of MDM and DIW can reap the benefits of converting information into knowledge.

Magnitude’s BIM is a powerful approach to designing, deploying and maintaining your data warehouse and MDM infrastructure. To learn more, check out our Magnitude Business Information Modeler resource library.