To compete in the age of omnichannel commerce, marketers need to exploit new channels: whether its Amazon, other distribution partners or direct-to-consumer. This requires that marketers have a handle on product information and its management (PIM) as the foundationfor meeting customers wherever they are. Our Richard Hunt shares his perspective for how marketers can accomplish […]
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About Karen McPhillips
This author has yet to write their bio.Meanwhile lets just say that we are proud Karen McPhillips contributed a whooping 22 entries.
Entries by Karen McPhillips
From Gartner’s ‘Create Powerful Customer Experiences With a 360-Degree View of Your Products ,’ data and analytics leaders will unlock greater business value through their programs by connecting master data to product data assets in support of customer-centric experiences.
We’re gearing up for an exciting and energizing 2018 with our expanded, global Magnitude family that now includes Agility Multichannel and Innowera. Check out what industry and business leaders are saying as they reflect on our recent acquisition news. From unifying the enterprise across fragmented environments to simplifying critical data access for our customers, we’d […]
Our 4Q17 announcement that Magnitude acquired Agility Multichannel generated significant buzz and excitement among customers, partners, industry analysts and the media. Here’s what industry and business leaders are saying as they reflect on our acquisition news.
Access our on-demand webinar for exclusive insights Learn how your organization can overcome the challenges of measuring working capital components in an actionable way—and positively impact your ROI. We’ve created this webinar specifically for line of business and finance leaders seeking to gain visibility across systems and data sets to optimize working capital performance. We’ll […]
With today’s explosive data growth from an ever-expanding array of sources, organizations are clearly paying greater attention to the discipline of master data management (MDM) and its role in helping to run, grow and transform businesses. However, where data and analytics leaders fall short is in communicating where and how MDM can deliver clear business […]
On the heels of being named a Strong Performer in The Forrester Wave™: Master Data Management, we’re thrilled to share that Magnitude has just been named “100 Companies that Matter in Knowledge Management” by KMWorld Magazine.
A lot of things go into brewing beer. One of them is good data. Bringing it all together in a keynote at MDM & Data Governance New York this week is Magnitude CTO, Darren Peirce and LaBatt Breweries’ Manager of Master Data Management, Alice Bazdikian. Their keynote, “ABInBev/Labatt Breweries of Canada: Balancing Agility and Governance […]
This week’s annual Strata + Hadoop World in New York City was, as one tweet described it, “The Lollapalooza of Big Data.” Magnitude Software had a great conference, meeting with customers, prospects and top analysts while taking in all that the ever-evolving data landscape has to offer.