Entries by Karen McPhillips

Magnitude’s Simba Special Offer at Tableau: Exclusive 50-Day Free License for Cassandra and Concur Drivers

Even — or maybe especially — in highly regulated industries like financial services and healthcare, data is as much an organization’s lifeblood as it is a critical component of compliance that also must be carefully governed. The first step is ensuring the right access to that data. And in the case of accessing the right […]

Data Management Essential Reading List: July 2019 Edition

Data scientist, marketing operations director, CTO, CIO, product manager, head of commerce, business analyst, office of finance professionals … so many of us are intrinsically involved in the data revolution and digital transformation that listing all the associated titles would take the first half of this article! I offer this consideration because transforming digitally truly […]

Inside Analysis Webcast: Veteran Analyst Mike Ferguson & Magnitude Connect on the Data-Driven Future

Everyone wants more data these days, and who can blame them? The insight economy is in full swing, and with a good view of the right data, the promise of the predictive organization that’s delighting its customers seems possible. Unfortunately – despite widespread innovation in analytics and big data processing – the nuts and bolts […]

Magnitude Welcomes Z Option: Ringing in 2019 with 4th Acquisition in Just Over A Year

Accelerates Application Data Management Leadership and SAP Market Presence The Magnitude team is kicking off 2019 on a celebratory note: Just previous to ringing in 2019, we announced our fourth acquisition in a little over a year, bringing Z Option into the fold to again accelerate our SAP marketplace expansion. Z Option is a leading […]

Year in Review: Magnitude Innovations from 2018

As 2018 winds its way to a close, it’s fantastic to reflect on this tremendous year of product introductions and breakthrough innovations for Magnitude. We’ve invested in new capabilities and enhanced our offerings to help customers around the globe solve mission-critical challenges across the data lifecycle with our unified application data management portfolio.

Our Customers Speak Out on Time to Value

Customer success is our highest priority and we continue to seek feedback directly from our customers in support of the partnership that leads to that success. In October, I shared my  ‘How Magnitude Drives Operational Efficiencies’ article. In this follow-up, I share another common theme that drives our long-standing relationships with customers – faster time […]

Q&A with TreeHive Strategy’s Donald Farmer: How Magnitude is closing the gap on data connectivity

At this year’s Strata Data Conference, Magnitude unveiled its breakthrough data connectivity solution, Magnitude Gateway  with customers and partners. We caught up with data analytics thought leader and TreeHive Strategy principal, Donald Farmer on his perspective on data connectivity and Magnitude’s new offering.