Digital transformation – and the aspiration to achieve it drives the need for smarter and simpler data connectivity. Finding ways to easily access data in our incredibly fragmented landscape has become a top priority for almost every company in every industry, including those with significant enterprise application portfolios.
Author Archive for: kmcphillips
About Karen McPhillips
This author has yet to write their bio.Meanwhile lets just say that we are proud Karen McPhillips contributed a whooping 20 entries.
Entries by Karen McPhillips
Everyone wants more data these days, and who can blame them? The insight economy is in full swing, and with a good view of the right data, the promise of the predictive organization that’s delighting its customers seems possible. Unfortunately – despite widespread innovation in analytics and big data processing – the nuts and bolts […]
Accelerates Application Data Management Leadership and SAP Market Presence The Magnitude team is kicking off 2019 on a celebratory note: Just previous to ringing in 2019, we announced our fourth acquisition in a little over a year, bringing Z Option into the fold to again accelerate our SAP marketplace expansion. Z Option is a leading […]
As 2018 winds its way to a close, it’s fantastic to reflect on this tremendous year of product introductions and breakthrough innovations for Magnitude. We’ve invested in new capabilities and enhanced our offerings to help customers around the globe solve mission-critical challenges across the data lifecycle with our unified application data management portfolio.
Customer success is our highest priority and we continue to seek feedback directly from our customers in support of the partnership that leads to that success. In October, I shared my ‘How Magnitude Drives Operational Efficiencies’ article. In this follow-up, I share another common theme that drives our long-standing relationships with customers – faster time […]
Today’s digital enterprises face enormous application and data challenges. In an increasingly fragmented data environment, they’re grappling with scale complexity as the velocity, volume, and variety of data continue to rise, including unstructured and structured sources – and a growing need to operate in real-time.
At this year’s Strata Data Conference, Magnitude unveiled its breakthrough data connectivity solution, Magnitude Gateway with customers and partners. We caught up with data analytics thought leader and TreeHive Strategy principal, Donald Farmer on his perspective on data connectivity and Magnitude’s new offering.
From Gartner’s ‘Modern Data Management Requires a Balance Between Collecting Data and Connecting to Data:’ Data and analytics leaders need to take an aggressive approach that creates an appropriate balance between data collection and data connection. As the value of data as a core asset to digital business is now widely accepted, the most immediate […]
To compete in the age of omnichannel commerce, marketers need to exploit new channels: whether its Amazon, other distribution partners or direct-to-consumer. This requires that marketers have a handle on product information and its management (PIM) as the foundationfor meeting customers wherever they are. Our Richard Hunt shares his perspective for how marketers can accomplish […]
From Gartner’s ‘Create Powerful Customer Experiences With a 360-Degree View of Your Products ,’ data and analytics leaders will unlock greater business value through their programs by connecting master data to product data assets in support of customer-centric experiences.