Entries by Karen McPhillips

Magnitude Welcomes Z Option: Ringing in 2019 with 4th Acquisition in Just Over A Year

Accelerates Application Data Management Leadership and SAP Market Presence The Magnitude team is kicking off 2019 on a celebratory note: Just previous to ringing in 2019, we announced our fourth acquisition in a little over a year, bringing Z Option into the fold to again accelerate our SAP marketplace expansion. Z Option is a leading […]

Year in Review: Magnitude Innovations from 2018

As 2018 winds its way to a close, it’s fantastic to reflect on this tremendous year of product introductions and breakthrough innovations for Magnitude. We’ve invested in new capabilities and enhanced our offerings to help customers around the globe solve mission-critical challenges across the data lifecycle with our unified application data management portfolio.

Our Customers Speak Out on Time to Value

Customer success is our highest priority and we continue to seek feedback directly from our customers in support of the partnership that leads to that success. In October, I shared my  ‘How Magnitude Drives Operational Efficiencies’ article. In this follow-up, I share another common theme that drives our long-standing relationships with customers – faster time […]

Q&A with TreeHive Strategy’s Donald Farmer: How Magnitude is closing the gap on data connectivity

At this year’s Strata Data Conference, Magnitude unveiled its breakthrough data connectivity solution, Magnitude Gateway  with customers and partners. We caught up with data analytics thought leader and TreeHive Strategy principal, Donald Farmer on his perspective on data connectivity and Magnitude’s new offering.

How balancing the collection of and connection to data can help modernize data management

From Gartner’s ‘Modern Data Management Requires a Balance Between Collecting Data and Connecting to Data:’ Data and analytics leaders need to take an aggressive approach that creates an appropriate balance between data collection and data connection. As the value of data as a core asset to digital business is now widely accepted, the most immediate […]

Why Marketers Should be Paying Attention to PIM in 2018

To compete in the age of omnichannel commerce, marketers need to exploit new channels: whether its Amazon, other distribution partners or direct-to-consumer. This requires that marketers have a handle on product information and its management (PIM) as the foundationfor meeting customers wherever they are. Our Richard Hunt shares his perspective for how marketers can accomplish […]

Magnitude Essential Reading List: January 2018 Edition

We’re gearing up for an exciting and energizing 2018 with our expanded, global Magnitude family that now includes Agility Multichannel and Innowera. Check out what industry and business leaders are saying as they reflect on our recent acquisition news. From unifying the enterprise across fragmented environments to simplifying critical data access for our customers, we’d […]