kx-simba-odbc-driver

Kx Offers Magnitude Simba-developed ODBC Connectivity for kdb+

Partnership allows Kx customers to deploy their data to a broader range of applications.

Austin, TX – April 11, 2019: Kx, a division of First Derivatives plc, and Magnitude Software today announced the release of a new driver to enhance Kx’s support for accessing large volumes of external enterprise data via the industry-standard ODBC. Using the Magnitude Simba ODBC driver, custom-built for the kdb+ time-series database, kdb+ users will now have a high-performance interface to seamlessly connect to third-party business intelligence tools such as Tableau, Microsoft Power BI and Excel, as well as other data visualization applications.

Kdb+ is both an in-memory and on disk database with a robust built-in query language, q, and a complete real-time streaming architecture. Recognized for its simplicity and performance, kdb+ is increasingly being used in machine learning and other applications, which are integrated with other software tools. Facilitating fast and easy connectivity was a key motivation for the collaboration between Magnitude Simba and Kx.

For over two decades Open Database Connectivity (ODBC) has been the standard method for applications to interact with external data. Developed by Microsoft and Simba Technologies in the early 90’s, the designers of ODBC aimed to make it easier for users to talk to multiple different databases and operating systems. Over the years ODBC has become the database connectivity standard.

The objective of the Kx and Magnitude Simba partnership is to provide kdb+ customers with a robust ODBC interface to external data directly from kdb+ using a fully featured and certified connector. This ODBC connector can replace or complement existing ODBC connectors from Kx that customers have in place. The new kdb+/ODBC driver is simple to deploy and widely supported, which will further serve to encourage the use of kdb+ by a greater universe of developers.

“The partnership with Kx marks the first Simba driver connecting to a high performance in-memory and on-disk software time-series database,” said Tony Fisher, General Manager of Magnitude Connectivity and the Simba business. “During development, Simba’s team collaborated with developers at Kx and with Kx customers to gather direct feedback regarding what users would like to see in a new ODBC driver.”

Mark Sykes, Group CTO of First Derivatives and COO of Kx, commented: “Many of our customers are using ODBC connectors to extract kdb+ data for their standard visualization tools or spreadsheets. We want to offer them an ODBC/kdb+ driver that would increase the robustness, stability and supportability of this interface. Working with the Simba team allowed us to not only offer a commercially supported solution, but also gives users the ability to take advantage of a kdb+ interface, Tableau TDVT (Tableau Datasource Verification Tool) certified.”

About Kx

Kx is a division of FD, a global technology provider with 20 years of experience working with some of the world’s largest finance, technology, retail, pharma, manufacturing and energy institutions. Kx technology, incorporating the kdb+ time-series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries. The Group operates from 14 offices across Europe, North America and Asia Pacific, including its headquarters in Newry, and employs more than 2,600 people worldwide.

For more information about Kx please visit www.kx.com. For general enquiries, write to info@kx.com. For press inquiries, write to pr@firstderivatives.com.

About Magnitude Simba

Simba is the industry choice for standards-based data access and analytics solutions, and for innovation in data connectivity, such as with Magnitude Gateway. Our reputation as the connectivity pioneer means we’re the preferred partner for SDKs – ODBC, JDBC, OLE DB for OLAP (ODBO) and XML for Analysis (XMLA) – and our technology is embedded into today’s most popular BI and analytics applications. A subsidiary of Magnitude Software, the unified data application management leader, Simba provides connectivity solutions that are pivotal to the vast operational efficiencies delivered by the Magnitude portfolio of products.

For press inquiries for Magnitude Simba: onemagnitude@scratchmm.com

simba-social-media-drivers

Simba Technologies Powers Up Data Access in Worldwide Data Revolution

New Social Media Drivers Deliver Live Data in Single Dashboard

AUSTIN, Texas – April 8, 2019 – Magnitude Software, Inc., a leader in delivering unified application data management to global organizations, today announced a suite of high-performance social media ODBC & JDBC drivers from subsidiary, Simba Technologies. The drivers allow organizations to connect live data to their business intelligence (BI), analytics and reporting tools of choice for YouTube Analytics, Facebook, Twitter Ads, and LinkedIn.  These new offerings build on Simba’s strong momentum in the data revolution, wherein Simba enables enterprises and software/SaaS providers alike to meet customer demand for accessing and connecting to the explosion of data created from more and more sources.

The latest Simba ODBC & JDBC Drivers connect social media data in powerful new ways by empowering users to easily access live data through Google Cloud, Tableau, Qlik, Excel, Power BI or any analytics application, to simplify BI, analytics and reporting.

“Digital transformation is escalating data connectivity to the top of business priorities as every company relies on its data to make intelligent decision-making possible,” said Tony Fisher, General Manager, Magnitude Connectivity. “This is becoming ever more complex with the troves of structured and unstructured data being produced across business applications on disparate enterprise systems, cloud and social platforms. Simba is the industry’s de facto choice for standards-based data connectivity … and the preferred engineering partner for leading software developers and application data providers.”

Additional highlights demonstrating Magnitude’s Simba Connectivity business momentum:

  • More and more demand for accessing popular open-source data sources and cloud applications including Spark, MongoDB, Hive, Presto and Salesforce generate increasing demand for Simba’s connectivity solutions including our connector toolkit, SimbaEngine SDK.
  • Simba is the official developer for Google Cloud BigQuery ODBC and JDBC drivers. Google BigQuery is a fully-managed data service that lets users run queries against data stored on Google Cloud Storage. With the growing adoption of BigQuery, Magnitude’s Simba team is working closely with BigQuery development teams to deliver new capabilities.
    “We’re constantly working to exceed our BigQuery customers’ performance expectations,” said Chad W. Jennings, Product Manager, Google. “Working with Magnitude’s Simba team allowed us to bring new improvements to an even larger part of the Google BigQuery user base to empower faster business analysis and reporting. Most recently, the Simba team has added support for our BigQuery Storage API making it possible for our users to realize massive performance benefits.”
  • The unveiling of Magnitude Gateway represents an industry breakthrough for connecting applications and data sources, creating an intelligent and unified bridge to today’s critical business apps and data sources.

Today, Magnitude’s Connectivity solutions – created by the Simba team – are used by 100% of the Gartner BI Magic Quadrant.  Companies worldwide like Hortonworks, Google Cloud, Intel, Microsoft, Splunk, Tableau, Oracle and SAP partner with Simba to enable seamless connections between data sources, analytics and other applications.

About Simba, a Magnitude Company

Simba is the industry choice for standards-based data access and analytics solutions, and for innovation in data connectivity, such as with Magnitude Gateway. Our reputation as the connectivity pioneer means we’re the preferred partner for SDKs – ODBC and JDBC – and our technology is embedded into today’s most popular BI and analytics applications. A subsidiary of Magnitude Software, the unified data application management leader, Simba provides connectivity solutions that are pivotal to the vast operational efficiencies delivered by the Magnitude portfolio of products. For more information, please visit www.magnitude.com , or www.simba.com