Magnitude SourceConnect 3.0 Enables Faster, More Cost Effective SAP® Central Finance Implementations

Solution Simplifies and Accelerates Data Integration with Third-Party ERP Systems, Lowering Risk and Increasing Transparency

Austin, TX – June 24, 2020 – Magnitude Software, provider of unified application data management and analytics solutions to enterprises around the world, today announced the release of Magnitude SourceConnect 3.0. Designed to accelerate the connection between SAP S/4HANA® for central finance foundation and distributed third-party systems, the solution replicates transactions and fast-tracks data integration. In addition, the solution reduces implementation timelines and risk by eliminating the need for custom development, enabling agile and unified finance operations.

Magnitude SourceConnect 3.0 provides finance organizations with complete visibility of data and traceability for audit and control reporting across source systems. An upgraded reconciliation framework provides a comprehensive set of reports that captures exceptions and variances as documents are interfaced from source systems to SAP S/4HANA. This feature helps prioritize issues resolutions and enables automated reprocessing of documents in error.

“We’re continuously working to help our customers drive more value and productivity from their SAP deployments,” said Bas Kamphuis, General Manager, Productivity for Magnitude Software. “Our latest SourceConnect release further strengthens the integration of disparate ERPs to empower businesses to achieve full finance transformation. This achievement demonstrates our ongoing commitment to co-innovation alongside SAP.”

New and enhanced features include:

  • Expansion of supported ERPs to include Deltek Costpoint, QAD and Workday
  • Enhanced Drilldown to Operational Data enables efficient operational view of data from source ERPs
  • Additional support for the 1909 release of SAP S/4HANA, with a new interface enabling the link between open and cleared items
  • Master Data Harmonization now available for Cost Center, GL Account and Project/WBS entities in addition to Business Partners and Materials
  • SourceConnect Transaction is an SAP solution extension

SourceConnect is available as a solution extension under the name SAP Central Finance Transaction Replication by Magnitude for SAP S/4HANA.

Learn more about how Magnitude works with SAP.

About Magnitude Software

Magnitude’s transformative approach to unified application data management delivers vast operational efficiencies to business application data access, management, analytics and reporting for the modern enterprise. Magnitude’s portfolio of products includes: simplified application data access to any data source; data management solutions for SAP and commerce verticals; simplified master data harmonization and governance; and packaged application analytics and reporting solutions for SAP and Oracle. The company helps thousands of business users simplify management of their data and deliver on the substantial productivity gains these applications originally promised. For more information, please visit www.magnitude.com

Magnitude Software is a registered trademark of Magnitude Software, Inc. in the U.S. and other countries.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

For more information, press only:

Toll Free 1-866-466-3849
info@magnitude.com

 

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Magnitude Software Names Simon West as Chief Marketing Officer

Appointment of veteran brand and marketing leader furthers Magnitude’s commitment to elevating customer experience, aggressive growth, and market leadership

Austin, TX – April 21, 2020 – Magnitude Software, a leader in delivering unified application data management, announced today that Simon West has joined its executive team as the company’s Chief Marketing Officer. As CMO, West will extend Magnitude’s market leadership by implementing a unified global marketing vision, platform and strategy, building the foundation for increased growth and recognition as the leader in enabling organizations to realize the vast operational efficiencies promised by modern business applications.

“Adding Simon, a proven CMO, to our team underscores our intention to advance Magnitude’s position as a data management leader,” said Chris Ney, Chairman and CEO of Magnitude Software. “Simon brings a track record in propelling enterprise technology companies into global leaders. His expertise – combined with that of our existing team – will enable Magnitude to continue our expansion course, and deepen our commitment to enabling our global, blue-chip customer base to readily capitalize on this time of profound digital transformation.”

West brings to Magnitude over 20 years of experience marketing and positioning enterprise technology brands as thought and market leaders. In his most recent role as CMO for Cyxtera Technologies, West directed the brand development, marketing strategy and launch of a newly formed $2.8 billion global secure infrastructure services leader. He previously served as CMO for Virtustream, SoftLayer Technologies and Terremark.

“Magnitude is at the leading edge of the data revolution that is the engine driving today’s business transformation,” said West. “I’m excited to join a great team with a world-class suite of solutions. I look forward to helping tell the world our story as we partner with our customers to accelerate and advance their businesses by unlocking the power of their data.”

West’s appointment comes on the heels of multiple recent appointments to the Magnitude team, including Bas Kamphuis as General Manager, Productivity Business Unit and Maggie Key as Chief Customer Officer — further reinforcing the company’s deep and continued commitment to customer and partner success around the globe.

Magnitude enables organizations the world over to manage, streamline and harness their enterprise data to achieve key business goals. Over 1,500 customers, including 50 percent of the Fortune 100, use Magnitude solutions today. The global cloud ERP market is expected to grow to $28.8 billion in 2022, based on Statista forecasts, within a total ERP market that Gartner forecasts will be worth $44 billion by 2022.

About Magnitude Software

Magnitude’s transformative approach to unified application data management delivers vast operational efficiencies to business application data access, management, analytics and reporting for the modern enterprise. Magnitude’s portfolio of products includes simplified application data access to any data source; data management solutions for SAP and commerce verticals; simplified master data harmonization and governance; and packaged application analytics and reporting solutions for SAP and Oracle. The company helps thousands of business users simplify management of their data and deliver on the substantial productivity gains these applications originally promised. For more information, please visit www.magnitude.com.

 

Data Management Forerunner, Magnitude Software, Deepens Global Commitment to the SAP Ecosystem and Customer Success

Appoints Bas Kamphuis & Maggie Key to Executive Roles

Austin, TX February 4, 2020 Magnitude Software, a leader in delivering unified application data management, today announced the addition of Bas Kamphuis as General Manager, Productivity and Maggie Key as Chief Customer Officer, expanding the company’s strategic, SAP ecosystem and customer expertise. The additions to the leadership team follow a substantial investment in Magnitude by 3i Group in March 2019, which empowered Magnitude to build on its eight acquisitions to deliver accelerated value to a growing, blue-chip customer base.

Kamphuis and Key will leverage their extensive expertise and Magnitude’s global operating platform to deliver solutions for organizations heavily invested in ERPs such as SAP and Oracle that struggle to get value from their hybrid cloud and application environments. Magnitude solutions enable customers to more easily capitalize on the digital revolution by simplifying and easing the flow of data.

Kamphuis brings to Magnitude 20+ years of cloud and SAP leadership experience, having most recently led the global commercial relations between Amazon Web Services and partners SAP and Microsoft. He will shape and deliver Magnitude’s global growth strategy in the SAP and productivity markets with responsibility for driving the solution roadmap, as well as expand Magnitude’s revenue and market share via a customer-driven culture and strategic partnerships.

A strategic, customer-centric executive, Key will build on her customer success track record, which includes leadership roles with Salesforce, Dell, Accruent and Anaconda, to drive customer priorities across the entire Magnitude team and take the company to the next level of customer success. Responsible for reinventing the customer experience, she brings together all functions to deliver the greatest value to customers through trusted partnerships that increase customer retention, satisfaction and growth.

“I could not be more excited to welcome Bas and Maggie to our top-notch leadership team,” shares Chris Ney, chairman and CEO, Magnitude Software. “With our newly expanded team at the helm, we have incredible breadth and depth – plus the operational expertise – to bring greater value to the SAP ecosystem and reinvent our customer experience around the globe. These executives broaden our solution orientation and deepen our understanding of customers, enabling us to continue accelerating our global footprint, market share and revenue growth.”

Having tripled revenue, profits and global footprint over three years, Magnitude is a dominant player in the data revolution, enabling enterprises to realize the vast operational efficiencies promised by modern business applications such as ERPs. Over 1,500 customers, including 50% of the Fortune 100, use Magnitude solutions today. The global cloud ERP market is expected to grow to $28.8 billion in 2022 based on Statista forecasts within a total ERP market that Gartner forecasts will be worth $44 billion by 2022.

“My team and I have the unique privilege of collaborating with Magnitude’s global customer base to help them get the most value out of their SAP and cloud investments,” comments Kamphuis, who has held corporate strategy, alliance partnership and IT leadership roles at HP, Microsoft, Accenture and Capgemini, in addition to serving as General Manager, Strategic ISVs at Amazon Web Services. “I look forward to building on Magnitude’s success by way of core technology integration, and full solution design and delivery to seamlessly enable customer transition from legacy systems to the cloud – accelerating growth and innovation for them – and for Magnitude.”

“I am thrilled to join Magnitude, focused on the success of our customers working to maximize their ERP investments in a hybrid cloud environment,” adds Key, who brings more than 20 years of experience in customer success, operations, and strategic programs across Fortune 100, startup, PE and VC-backed companies. “We see it as a top priority to partner with customers as they transition to the cloud, while continuing to deliver productivity, optimization, and analytics for their businesses.”

For additional perspective on these executive appointments, read Chris Ney’s article.

About Magnitude Software

Magnitude’s transformative approach to unified application data management delivers vast operational efficiencies to business application data access, management, analytics and reporting for the modern enterprise. Magnitude’s portfolio of products includes: simplified application data access to any data source; data management solutions for SAP and commerce verticals; simplified master data harmonization and governance; and packaged application analytics and reporting solutions for SAP and Oracle. The company helps thousands of business users simplify management of their data and deliver on the substantial productivity gains these applications originally promised. For more information, please visit www.magnitude.com.

Magnitude SourceConnect to Accelerate SAP S/4HANA® for Central Finance Foundation Implementations Globally

Magnitude SourceConnect delivers companion solution for businesses that use SAP S/4HANA for central finance foundation to speed integration of third-party data

Austin, TX – December 5th, 2019 – Magnitude Software, a leader in delivering unified application data management to global organizations across industries, today announced that its pre-packaged software solution – Magnitude SourceConnect – is available to help accelerate implementations of SAP S/4HANA® for central finance foundation. Leveraging Magnitude’s pre-built solution with SAP S/4HANA for central finance foundation, businesses may be able to achieve full finance transformations faster than ever before.

Chris Ney, Founder, Chairman & CEO, Magnitude Software said, “This announcement represents a pivotal moment for Magnitude to lead the charge as a provider of third-party data integration for central finance. With hybrid ecosystems as the new normal for next-generation financial operations, Magnitude SourceConnect enables businesses that use SAP solutions to bring in all central finance-relevant data, allowing for a powerful, centralized operation to deliver insights and drive efficiencies.”

Magnitude’s SourceConnect can help accelerate the connection between the central finance instance and other distributed systems in the customer’s landscape, most importantly, in third-party ERP Pre-built connectors can help fast-track integration, potentially reducing implementations from 6-12 months down to 15-20 days by eliminating the need for custom development.

After completing a solution extension approval process, which included technical diligence and customer validation, Magnitude SourceConnect is now available globally through SAP. SAP will resell the Magnitude SourceConnect suite of products, including the transaction, drill-down, and sync-back solutions, under the name SAP Central Finance Transaction Replication by Magnitude.

“Magnitude SourceConnect has proven its ability to help solve complexities of integrating third-party data sources into SAP S/4HANA for central finance foundation and has potential to vastly accelerate implementations for businesses,” said Martin Naraschewski, senior vice president, general manager, Head of Line of Business Finance for SAP.

Magnitude SourceConnect (and SAP Central Finance Transaction Replication by Magnitude) offers key data integration functionalities including:

  • Transaction replication: Connects and normalizes detailed transactions from non-SAP sources in real-time
  • Sync-back: Enables write-back to source for shared service processes
  • Drill-down: Provides drill-down to non-SAP operational detail
  • Reconciliation reporting: Tracks status and changes to data through the replication and posting processes

For more details, visit www.magnitude.com/SAP.

About Magnitude Software

Magnitude’s transformative approach to unified application data management delivers vast operational efficiencies to business application data access, management, analytics and reporting for the modern enterprise. Magnitude’s portfolio of products includes: simplified application data access to any data source; data management solutions for SAP and commerce verticals; simplified master data harmonization and governance; and packaged application analytics and reporting solutions for SAP and Oracle. The company helps thousands of business users simplify management of their data and deliver on the substantial productivity gains these applications originally promised. For more information, please visit www.magnitude.com

Magnitude Software is a registered trademark of Magnitude Software, Inc. in the U.S. and other countries.

SAP, SAP S/4HANA and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Magnitude Software Showcases Data Connectivity Solutions at Tableau Conference

Subsidiary Simba Releases Exclusive Offer for Concur and Cassandra Drivers

Las Vegas, NV and Austin, TX – November 12, 2019 – Magnitude Software, Inc., a leader in delivering unified application data management to global organizations and its subsidiary, Simba, today announced the display of Simba connectivity solutions at the Tableau Conference. During this year’s largest data community event, Simba is offering an exclusive 50-day free license for Cassandra and Concur drivers.

Simba enables enterprises and software/SaaS providers alike to meet customer demand for accessing and connecting to data from any data source. Specifically, Simba empowers Tableau users to easily access live data by connecting multiple apps to Tableau to boost analytics capabilities and simplify BI and reporting.

“In highly regulated industries like financial services and healthcare, the demand for efficient data access is intensified to ensure compliance and facilitate proper governance,” said Tony Fisher, General Manager, Magnitude Connectivity. “We’re enabling business users to achieve the promise of Tableau – to see and understand data for sound decision-making. Simba is the preferred partner for connecting Tableau to any data source for tens of thousands of enterprises globally.”

Highlights of Magnitude’s Simba data connectivity leadership:

  • Simba is a trusted Tableau partner; Tableau includes a key set of Big Data connectors with their product.
  • Simba powers seamless data access for tens of thousands of enterprises to connect their data sources and applications to Tableau.
  • Accelerating demand for accessing popular open-source data sources and cloud applications fuels growing adoption of Simba’s connectivity solutions.
  • Simba continues its track record of delivering connectivity innovations for new data sources such as kdb+, in-memory time-series database and Neo4j, a graph database management system.

Magnitude’s Connectivity solutions – created by the Simba team – are used by 100% of the Gartner BI Magic Quadrant. Companies worldwide like Amazon, Cloudera, Databricks, Google Cloud, Intel, Microsoft, Oracle, SAP, SAS, Snowflake, Splunk and Tableau partner with Simba to enable seamless connections between data sources, analytics and other applications.

To learn more, visit Booth-K11 at the Tableau conference for demonstrations and insights for achieving simplified data access.

About Simba, a Magnitude Company

Simba is the industry choice for standards-based data access and analytics solutions, and for innovation in data connectivity. Our reputation as the connectivity pioneer means we’re the preferred partner for SDKs, and our technology is embedded into today’s most popular BI and analytics applications. A subsidiary of Magnitude Software, the unified data application management leader, Simba provides connectivity solutions that are pivotal to the vast operational efficiencies delivered by the Magnitude portfolio of products. For more information, please visit www.simba.com

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Magnitude Software Introduces Game Changing Data Connectivity Platform with the Release of Magnitude Gateway Embedded 1.1

Subsidiary Simba’s Streamlined Universal Data Access for Software Vendors Delivers a Single Integration, Unified Maintenance and Enhanced User Interface

Austin, TX – July 31, 2019 – Magnitude Software, Inc., a leader in delivering unified application data management to global organizations and its subsidiary, Simba, today announced the release of Magnitude Gateway Embedded 1.1, the next-generation universal data connectivity platform designed for software providers and developers. Magnitude Gateway Embedded 1.1 offers advanced capabilities to dramatically reduce the burden of driver maintenance to allow software vendors to distribute and maintain access to multiple data sources. A rich API provides seamless integration between application workflows and Magnitude Gateway.

“Software companies are burdened with escalating data connectivity costs and many are struggling to keep pace with the vast growth and evolution of data sources across cloud, on-premises and hybrid deployments,” said Tony Fisher, General Manager, Magnitude Connectivity. “With the release of Magnitude Gateway Embedded 1.1, Magnitude’s Simba team made integration seamless with a single universal driver to access all data sources, enabling software vendors to get products to market even faster with simpler development, hands-off configuration and streamlined maintenance.”

The platform Magnitude Gateway Embedded, was developed for software companies to give customers real-time access to many data sources so business users can gain insights faster and easier—from within the vendor’s application or by delivering the vendor’s application data to other systems. Specifically, the platform has been designed to streamline distribution, deployment, configuration and maintenance processes. Furthermore, Magnitude Gateway’s user interface advantage means that developers do not have to spend time and money building their own customer interface or, alternatively, use Magnitude Gateway’s rich API to provide a tight integration with their application’s workflows.

“In all the enterprise applications I’ve worked on, maintaining connectivity to data sources has always been costly, time consuming and, frankly, a burden,” said Donald Farmer, Principal at TreeHive Strategy. “Magnitude’s Simba team is driving the data connectivity industry forward with its Magnitude Gateway offering. They radically simplify access to the growing array of applications and data sources in cloud and hybrid environments. This means that software vendors can not only provision their customers with easy access to multiple data sources, they can also update connectivity features outside their product release cycles.”

Key software vendor benefits of Magnitude Gateway Embedded 1.1 platform include:

  • Offload data connectivity, development, distribution, maintenance and support while reducing costs.
  • Broaden target market with the richest set of data connectivity capabilities.
  • Deliver new connectivity to users independently of driver release cycle.
  • Incorporate enriched business data directly into your own solution — for self-service access to data by business users.
  • Dramatically enhance user experience, while simplifying data connectivity provisioning and management.
  • Provide a tight integration with your application’s workflows using Magnitude Gateway’s API.

Magnitude Gateway is built by the Simba team, recognized by customers and industry analysts as the de facto standard for innovative data access and data integration software and services. All leaders in the Gartner BI Magic Quadrant depend on Simba solutions.

For more information about Magnitude Gateway and how it can improve data access and connectivity management capabilities, download our fact sheet or visit www.simba.com/magnitude-gateway.

About Simba, a Magnitude Company

Simba is the industry choice for standards-based data access and analytics solutions, and for innovation in data connectivity. Our reputation as the connectivity pioneer means we’re the preferred partner for SDKs and our technology is embedded into today’s most popular BI and analytics applications. A subsidiary of Magnitude Software, the unified data application management leader, Simba provides connectivity solutions that are pivotal to the vast operational efficiencies delivered by the Magnitude portfolio of products. For more information, please visit www.simba.com

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2019 MDM Landscape Report: Magnitude Software Recognized as a Master Data Management Leader for Sixth Year Running

2019 MDM Landscape Report: Magnitude Software Recognized as a Master Data Management Leader for Sixth Year Running

Austin, TX – July 24, 2019 – Magnitude Software, Inc., a leader in delivering unified application data management to global organizations, today announced its recognition for the sixth consecutive year in Master Data Management (MDM) analyst firm, Information Difference’s MDM Landscape 2019 Report. Magnitude’s MDM offerings: Kalido (by Magnitude) and Agility Multichannel (by Magnitude) received high ranking scores for technology and customer satisfaction, placing #2 in both categories out of the 45 MDM vendors included in the report.

Agility Multichannel (by Magnitude) – MDM for product data vendor specializing in Product Information Management (PIM). Acquired by Magnitude Software in 2017.

Kalido (by Magnitude) – Model-driven multi-domain MDM vendor with analytical and operational MDM capabilities. Previously known as Magnitude MDM.

Andy Hayler, President & CEO of The Information Difference, commented: “Magnitude made another excellent showing in our annual MDM Landscape research, which is heavily driven by direct customer feedback. The solution continues to get strong positive feedback from the large sample of customers that we surveyed, scoring the second highest of any vendor in the market. Customers were especially impressed with the professional services and software helpdesk staff, both of which are crucial to taking an MDM product through to operational use and maintaining it in production, leading to sustained business benefit.”

“It’s an honor to be consistently recognized as a technology and customer satisfaction leader in one of the industry’s most widely respected MDM analyst reports,” said Richard Hunt, VP Agility & Kalido solutions for Magnitude Software. “This endorsement is a testament to our customer-first mantra and ongoing commitment to investing in new innovations across our product portfolio.”

The MDM Landscape Report is an industry analysis of the state of the MDM market and top performing vendors. The report recognizes those MDM vendors that have a large customer base, score highly in customer responses concerning the company’s technology, and demonstrate strength in the MDM market.

Download the full report here: 2019 MDM Landscape Report

About Magnitude Software

Magnitude’s transformative approach to unified application data management delivers vast operational efficiencies to business application data access, management, analytics and reporting for the modern enterprise. Magnitude’s portfolio of products includes: simplified application data access to any data source; data management solutions for the SAP and commerce verticals; simplified master data harmonization and governance; and packaged application analytics and reporting solutions for SAP and Oracle. The company helps thousands of business users simplify management of their data and deliver on the substantial productivity gains these applications originally promised. For more information, please visit www.magnitude.com

About Agility Multichannel

Magnitude Software’s Agility® is a simple-to-use but highly sophisticated Product Information Management (PIM) solution that puts your most valuable product data at the stable core of a go-anywhere, sell-everywhere commerce strategy. Agility Multichannel is the only major PIM vendor focused on fully integrating Product Management, Experience Management and Commerce. Agility services customers both directly and through integration and reseller partners around the world. Visit www.agilitymultichannel.com for access to screenshots, research, videos, customer use cases and more.

Magnitude Software Launches Agility v8

Industry’s Most Advanced Product Information Management Platform Empowers Retailers and Distributors to Take Control of Product Information Journey

Austin, TX –– Magnitude Software, Inc., a leader in delivering unified application data management to global organizations, today announced the release of the industry’s most advanced and adaptive Product Information Management (PIM), Agility v8, with innovative new features that provide an unparalleled user experience for customers.

“Product Information Management is now recognized as a strategic priority for every product-centric company and it’s the foundation for any retailer, global brand, manufacturer or distributor’s information management and marketing strategy,” said Richard Hunt, VP Agility, MDM and DIW solutions for Magnitude Software. “In redesigning Agility v8, we used our deep understanding of our customer’s requirements and anticipated market demands to set a new industry standard for PIM. The five instrumental design goals used to create Agility v8 include — scalability, contextual UX, look and feel, search experience, and team collaboration.”

Based on the trusted knowledge and market insights as to where PIM is headed, Agility v8 is built to ensure that Agility remains the market leading platform by focusing on fully integrating product management, experience management and commerce.

“Agility v8 is a quantum leap forward in scalability, performance and usability and it’s the platform that will take us into the future,” said Chris Barnes, VP of Engineering for Magnitude Software. “By leveraging engineering techniques and technologies learned in other parts of the Magnitude portfolio, such as our Master Data Management and Data Warehousing software, we’re enabling even larger systems, while delivering major productivity gains for our PIM customers.”

Agility customers will have the opportunity to experience the full breadth of the industry’s most advanced PIM capabilities during the Agility v8 showcase at Magnitude’s upcoming user conferences this fall in York, UK (October 15-16) and in Dallas, TX (October 29-30).

About Magnitude Software

Magnitude’s transformative approach to unified application data management delivers vast operational efficiencies to business application data access, management, analytics and reporting for the modern enterprise. Magnitude’s portfolio of products includes: simplified application data access to any data source; data management solutions for the SAP and commerce verticals; simplified master data harmonization and governance; and packaged application analytics and reporting solutions for SAP and Oracle. The company helps thousands of business users simplify management of their data and deliver on the substantial productivity gains these applications originally promised. For more information, please visit www.magnitude.com

About Agility Multichannel

Magnitude Software’s Agility® is a simple-to-use but highly sophisticated Product Information Management (PIM) solution that puts your most valuable product data at the stable core of a go-anywhere, sell-everywhere commerce strategy. Agility Multichannel is the only major PIM vendor focused on fully integrating Product Management, Experience Management and Commerce. Agility services customers both directly and through integration and reseller partners around the world. Visit www.agilitymultichannel.com for access to screenshots, research, videos, customer use cases and more.

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Kx Offers Magnitude Simba-developed ODBC Connectivity for kdb+

Partnership allows Kx customers to deploy their data to a broader range of applications.

Austin, TX – April 11, 2019: Kx, a division of First Derivatives plc, and Magnitude Software today announced the release of a new driver to enhance Kx’s support for accessing large volumes of external enterprise data via the industry-standard ODBC. Using the Magnitude Simba ODBC driver, custom-built for the kdb+ time-series database, kdb+ users will now have a high-performance interface to seamlessly connect to third-party business intelligence tools such as Tableau, Microsoft Power BI and Excel, as well as other data visualization applications.

Kdb+ is both an in-memory and on disk database with a robust built-in query language, q, and a complete real-time streaming architecture. Recognized for its simplicity and performance, kdb+ is increasingly being used in machine learning and other applications, which are integrated with other software tools. Facilitating fast and easy connectivity was a key motivation for the collaboration between Magnitude Simba and Kx.

For over two decades Open Database Connectivity (ODBC) has been the standard method for applications to interact with external data. Developed by Microsoft and Simba Technologies in the early 90’s, the designers of ODBC aimed to make it easier for users to talk to multiple different databases and operating systems. Over the years ODBC has become the database connectivity standard.

The objective of the Kx and Magnitude Simba partnership is to provide kdb+ customers with a robust ODBC interface to external data directly from kdb+ using a fully featured and certified connector. This ODBC connector can replace or complement existing ODBC connectors from Kx that customers have in place. The new kdb+/ODBC driver is simple to deploy and widely supported, which will further serve to encourage the use of kdb+ by a greater universe of developers.

“The partnership with Kx marks the first Simba driver connecting to a high performance in-memory and on-disk software time-series database,” said Tony Fisher, General Manager of Magnitude Connectivity and the Simba business. “During development, Simba’s team collaborated with developers at Kx and with Kx customers to gather direct feedback regarding what users would like to see in a new ODBC driver.”

Mark Sykes, Group CTO of First Derivatives and COO of Kx, commented: “Many of our customers are using ODBC connectors to extract kdb+ data for their standard visualization tools or spreadsheets. We want to offer them an ODBC/kdb+ driver that would increase the robustness, stability and supportability of this interface. Working with the Simba team allowed us to not only offer a commercially supported solution, but also gives users the ability to take advantage of a kdb+ interface, Tableau TDVT (Tableau Datasource Verification Tool) certified.”

About Kx

Kx is a division of FD, a global technology provider with 20 years of experience working with some of the world’s largest finance, technology, retail, pharma, manufacturing and energy institutions. Kx technology, incorporating the kdb+ time-series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries. The Group operates from 14 offices across Europe, North America and Asia Pacific, including its headquarters in Newry, and employs more than 2,600 people worldwide.

For more information about Kx please visit www.kx.com. For general enquiries, write to info@kx.com. For press inquiries, write to pr@firstderivatives.com.

About Magnitude Simba

Simba is the industry choice for standards-based data access and analytics solutions, and for innovation in data connectivity, such as with Magnitude Gateway. Our reputation as the connectivity pioneer means we’re the preferred partner for SDKs – ODBC, JDBC, OLE DB for OLAP (ODBO) and XML for Analysis (XMLA) – and our technology is embedded into today’s most popular BI and analytics applications. A subsidiary of Magnitude Software, the unified data application management leader, Simba provides connectivity solutions that are pivotal to the vast operational efficiencies delivered by the Magnitude portfolio of products.

For press inquiries for Magnitude Simba: onemagnitude@scratchmm.com

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Simba Technologies Powers Up Data Access in Worldwide Data Revolution

New Social Media Drivers Deliver Live Data in Single Dashboard

AUSTIN, Texas – April 8, 2019 – Magnitude Software, Inc., a leader in delivering unified application data management to global organizations, today announced a suite of high-performance social media ODBC & JDBC drivers from subsidiary, Simba Technologies. The drivers allow organizations to connect live data to their business intelligence (BI), analytics and reporting tools of choice for YouTube Analytics, Facebook, Twitter Ads, and LinkedIn.  These new offerings build on Simba’s strong momentum in the data revolution, wherein Simba enables enterprises and software/SaaS providers alike to meet customer demand for accessing and connecting to the explosion of data created from more and more sources.

The latest Simba ODBC & JDBC Drivers connect social media data in powerful new ways by empowering users to easily access live data through Google Cloud, Tableau, Qlik, Excel, Power BI or any analytics application, to simplify BI, analytics and reporting.

“Digital transformation is escalating data connectivity to the top of business priorities as every company relies on its data to make intelligent decision-making possible,” said Tony Fisher, General Manager, Magnitude Connectivity. “This is becoming ever more complex with the troves of structured and unstructured data being produced across business applications on disparate enterprise systems, cloud and social platforms. Simba is the industry’s de facto choice for standards-based data connectivity … and the preferred engineering partner for leading software developers and application data providers.”

Additional highlights demonstrating Magnitude’s Simba Connectivity business momentum:

  • More and more demand for accessing popular open-source data sources and cloud applications including Spark, MongoDB, Hive, Presto and Salesforce generate increasing demand for Simba’s connectivity solutions including our connector toolkit, SimbaEngine SDK.
  • Simba is the official developer for Google Cloud BigQuery ODBC and JDBC drivers. Google BigQuery is a fully-managed data service that lets users run queries against data stored on Google Cloud Storage. With the growing adoption of BigQuery, Magnitude’s Simba team is working closely with BigQuery development teams to deliver new capabilities.
    “We’re constantly working to exceed our BigQuery customers’ performance expectations,” said Chad W. Jennings, Product Manager, Google. “Working with Magnitude’s Simba team allowed us to bring new improvements to an even larger part of the Google BigQuery user base to empower faster business analysis and reporting. Most recently, the Simba team has added support for our BigQuery Storage API making it possible for our users to realize massive performance benefits.”
  • The unveiling of Magnitude Gateway represents an industry breakthrough for connecting applications and data sources, creating an intelligent and unified bridge to today’s critical business apps and data sources.

Today, Magnitude’s Connectivity solutions – created by the Simba team – are used by 100% of the Gartner BI Magic Quadrant.  Companies worldwide like Hortonworks, Google Cloud, Intel, Microsoft, Splunk, Tableau, Oracle and SAP partner with Simba to enable seamless connections between data sources, analytics and other applications.

About Simba, a Magnitude Company

Simba is the industry choice for standards-based data access and analytics solutions, and for innovation in data connectivity, such as with Magnitude Gateway. Our reputation as the connectivity pioneer means we’re the preferred partner for SDKs – ODBC and JDBC – and our technology is embedded into today’s most popular BI and analytics applications. A subsidiary of Magnitude Software, the unified data application management leader, Simba provides connectivity solutions that are pivotal to the vast operational efficiencies delivered by the Magnitude portfolio of products. For more information, please visit www.magnitude.com , or www.simba.com