insideBIGDATA: Machine Learning: Better means of consumption required

Finding critical insights in today’s vast and varied pools of data is akin to finding a needle in a haystack. While business users search for the elusive needle that is insight, they are missing out on opportunities to drive revenue and grow the business. This is why, increasingly, companies turn to machines to locate the “needles” (thank you Mythbusters for proving modern technology can in fact help sort through the hay much faster). With the “finding” part covered, business users can focus on what do with the needles rather than searching for them.

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