To compete in today’s market, retail banks are moving from a line of business view of customers to a 360-degree view, where data integration, quality, and accessibility are pivotal.

In an increasingly competitive retail banking market, new customer acquisition and customer retention are key to growth and success. Whether bricks & mortar or direct, firms are striving to improve the experience of today’s connected customer by developing a 360-degree view of their clients.

To achieve this comprehensive view, information concerning all a customer’s products needs to be collected and linked in a business data warehouse and master data hub covering:

  • checking and saving accounts
  • credit cards
  • mortgages
  • IRAs and retirement accounts
  • Investments

Historically, retail banks were organized around separate lines of business making the achievement of this holistic view of a customer very difficult. Extraction, alignment and analysis of relevant information was made difficult through the long lead times to build a data warehouse and the slow processing supported by traditional extract, transform and load tools.

At the core of a customer centric bank is a centrally available, business data warehouse and master data hub containing information about customers and the products and services they use. This customer profile is built up based on multiple sources; past history across multiple products and accounts need to be extracted, cleansed and aligned to new customer centric business processes. The addition of external, third party data can be used to enrich a bank’s understanding and modeling of its customers’ behavior. At the aggregate, demographic and economic data can be employed to model changes in behavior based on events and trends.

As a result of building a comprehensive profile of customers and the products and services they use, banks will be able to better execute against:

  • Understanding Customer Profitability
  • Appropriate up-sell and cross product targeting and promotion
  • Predicting customer behavior based on analytic models and profiling
  • Local demand for branches, sub-branches and ATMs
  • Identification of underperforming products, branches or services
  • Detecting fraud identity theft and ensuring customer security

How Magnitude helps

  • Magnitude’s unique business model driven approach to automating the data warehouse results in an industry leading time-to-value as more effort goes into defining the business requirements of achieving a 360-degree view and less into the technical effort of building and maintaining the data warehouse
  • Visual and business-centric design tools enable banks to get their integrated data warehouse up and running with smaller teams and lower cost
  • Support identification of inefficiencies and cost saving opportunities
  • Offers an agile technology and approach to accelerate project delivery time to meet business needs faster
  • Avoid high risk “rip and replace” strategies, using the Magnitude Dynamic Information Warehouse (DIW) to incrementally integrate, manage and load transactional and operational data from disparate silo and legacy systems into your data warehouse.
  • Enrich data from new and third party sources for predictive analytics while maintaining quality and governance with Magnitude Master Data Management
  • Transform transactional and operational data to support reporting, analytics and dashboard reporting with synchronized business and analytic views supporting market leading Business Intelligence and analytic tools.
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Chris Ney

Chairman and
Chief Executive Officer

Chris oversees Magnitude Software’s overall corporate vision and strategic direction.

As Chairman and CEO, Chris leads Magnitude Software’s corporate vision and strategic direction, driving the company’s acquisition, integration and growth strategies to extend the company’s global reach. Under his leadership, Magnitude Software has developed an unparalleled customer experience, strengthened its culture of innovation, and greatly increased profitability and shareholder value. In September 2014, Chris successfully secured up to $100 million in capital to further build Magnitude Software through product innovation, organic growth and strategic acquisitions.

Ney was previously Co-Founder and President of Silverback Enterprise Group, where the team completed the strategic acquisition of nine industry-leading enterprise software companies and leveraged their synergies to build two powerful new entities: Magnitude Software and Upland Software. Magnitude Software offers a family of award-winning solutions for enterprise performance management, master data management and data connectivity. Upland Software (Nasdaq: UPLD) went public in late 2014 and is a leading provider of cloud-based enterprise work management software with over 2,000 active enterprise customers and more than 235,000 active users in more than 50 countries.

Prior to co-founding Silverback, Ney was CEO of a series of Trilogy/Versata portfolio software companies. He previously served as Chairman of the Board, CEO and Founder of CoreTrac, a financial services CRM software company. Ney began his career working for investment banking firms Lehman Brothers and UBS.

He holds a Bachelor’s Degree in Economics from Texas A&M University.

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Veronica O’Shea


Chief Revenue Officer

Veronica leads all of Magnitude Software’s customer-facing functions to accelerate revenue growth.

Responsible for driving global growth across the entire Magnitude Software portfolio, Veronica leads all functions that engage the market throughout the customer journey: Marketing, Business Development, Direct Sales, Sales Engineering, Channels, Professional Services, Customer Success, Customer Support, Sales Enablement and Sales Operations.

Veronica is a seasoned, accomplished revenue champion. She has a repeated track record of driving exponential growth for leading global enterprises in software, services and online sales. She also has extensive experience in Mergers and Acquisitions, acquiring companies, integrating and making all accretive.

During her tenure as eBay’s Executive Vice President for Worldwide Sales and Channels, she restructured global go-to-market, led the organization to 459 percent growth in bookings, and closed $659 million in H1 2015, leading the $1.3 billion business to successful exit in December 2015.

Prior to eBay, Veronica was Senior Vice President and General Manager at SAP, where she grew regional license bookings to $630 million and transformed an on-premises sales organization to a high-performing organization of SaaS sellers. Over her 16-year tenure at Oracle Corporation, Veronica consistently led teams to overachievement and held several senior executive leadership roles, including Global Vice President of Go-To-Market Mergers and Acquisitions.

Veronica holds a Bachelor of Arts degree in Economics with a concentration in Accounting from Boston College. She has been a keynote speaker at the Stanford University Graduate School and the Kellogg School of Management at Northwestern University. She has been a speaker and mentor at the Oracle’s OWL program (Oracle Women in Leadership), eBay’s WIN program and SAP Silicon Valley Business Women’s Network.

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Lou Guercia

Chief Operating Officer

Lou is responsible for Magnitude Software’s global operations.

With more than 30 years of experience launching, operating and growing profitable technology companies, Lou ensures cohesiveness across all Magnitude Software functions, creating and implementing the operational strategy for the company’s growth. Lou is critical to the success of Magnitude’s product strategy and to integrating acquired and existing products, which serves as a growth multiplier.

Lou has held leadership roles at several privately funded companies, four of which led to successful exits. He was CEO of Scribe Software, a data integration solutions company, and WebDialogs, a SaaS-based web conferencing provider acquired by IBM. At IBM, Lou served as Director of Strategy and Operations for Online Collaboration Services within IBM Software Group. He began his career in sales at Xerox.

Lou holds a Bachelor of Arts degree from the University of New Hampshire.

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Kevin Mischnick

Senior Vice President,
Finance and Accounting

Kevin oversees global financial operations for Magnitude Software.

Bringing more than 25 years of financial experience to Magnitude Software, Kevin is responsible for a number of areas of the business, including Finance, Accounting, Legal and Information Technology.

Kevin’s background includes building and transforming financial teams into high-performing units, implementing systems and processes focused on cost savings and efficiency, and raising nearly $100 million in investor capital. He served as Senior Vice President of Finance for Multimedia Games Inc. and Capstar Broadcasting Corporation. Under his financial leadership, the market values of both companies increased more than tenfold.

Kevin is a certified public accountant and holds a Bachelor of Business Administration in Accounting from Texas Tech University.

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Tony Fisher

General Manager of Connectivity

Tony leads Magnitude’s Connectivity business, driving strategy, growth, product and operations as well as leveraging and integrating our Simba-based technologies for new Magnitude solutions.

An accomplished data management and big data marketplace leader, Tony previously served as the SVP, Business Development & Strategy at Zaloni, an award-winning enterprise data lakes management provider; prior to that role, he was Vice President, Data Collaboration & Integration at Progress Software, where he led the business line’s strategic direction and operations.

Prior to Progress, Tony was the CEO of Dataflux Corporation. He also served as Director of data warehouse technology at SAS. A key technology leader at SAS, Tony provided the engineering research and development direction that helped make SAS the market leader in data warehouse software sales.

Tony earned a Degree in Computer Science and Mathematics from Duke University.

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Darren Peirce

Chief Technology Officer and
Vice President of Products

Darren drives Magnitude Software’s technology direction and product delivery.

With responsibility for identifying the nexus of market opportunity, technology innovation and Magnitude’s current and future portfolio, Darren oversees Product Management, Product Delivery and Engineering Services while developing and maturing key partnerships with leading technology companies in support of product strategy.

Previously, Darren served as CTO and Group Vice President of Product Management at Kalido; prior to that role, he was the Lead Solutions Architect and Manager of Professional Services in the United Kingdom. He has also worked in senior consulting positions for companies such as Royal Dutch Shell and British Telecom.

Darren received a degree in Management from Intec College in Cape Town, South Africa, and studied Economics at the University of Stellenbosch.

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Susie Buehler

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Chief People Officer

Susie leads Magnitude Software’s global human resources strategy and operational execution.

Susie is a seasoned business leader with more than 25 years of human resources management and recruitment experience at technology companies. At Magnitude, she focuses on building business success through people success across all related disciplines, including talent acquisition, development and retention; compensation and benefits; and all people-related aspects of acquisition integration. She has expertise in HR management and operations and in strategic HR business partnership at rapid-growth, start-up and established high-tech companies with significant M&A activity.

During her career, Susie led HR and Recruitment in the U.S. and China as Vice President and Director of Human Resources at Appconomy. As Vice President of Human Resources and Chief People Officer at Moxie Software/nGenera she oversaw international employee growth. She also served as Vice President of Human Resources and Recruiting at Surgient Networks and worked as an independent strategic HR consultant within the technology industry.

Susie holds a Bachelor’s degree from Texas Tech University and a Master’s degree from Rice University.

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Mihir Shah

Executive Vice President,
Corporate Development and Strategy

Mihir is responsible for Magnitude Software’s acquisition and organic strategy.

Mihir has over a decade of experience leading acquisitions and strategy. During this period, he led several public and private company acquisitions, divestitures, and minority and majority equity investments.

Previously, Mihir was M&A Executive for IBM’s Information Management Software division, executing IBM’s inorganic strategy through M&A and strategic partnerships. He also served as Operating Executive for private equity firm, Golden Gate Capital, and as Vice President for Corporate Development at Aspect Software.

Mihir holds an MBA from the University of Chicago Booth School of Business and Master of Science from Worcester Polytechnic Institute.

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Amyn Rajan

General Manager,
Connectivity Solutions

Amyn is responsible for leading and growing Magnitude Software’s connectivity solutions business.

Amyn joins Magnitude Software with more than 25 years of experience, including as CEO of Simba Technologies, acquired by Magnitude in 2016. His responsibilities include working with strategic partners and driving product vision along with delivering revenue growth for the company’s data connectivity solutions.

Under Amyn’s leadership, Simba became a global leader in cross-platform, standards-based data access solutions for relational, multi-dimensional and non-relational data sources whose software is embedded by Amazon, Microsoft, SAP and Teradata. Prior to Simba he was CEO of Orbital Technologies, whose customers included Adobe and Microsoft; he also held the position of Vice President of Engineering at Orbital. Amyn’s background includes experience as a software developer at Microsoft and Adobe.

Amyn holds a Bachelor of Science degree in Computer Science from Simon Fraser University. He was appointed co-chair of the Faculty of Applied Sciences External Advisory Council at Simon Fraser University in 2011, and was named to Business in Vancouver magazine’s “Forty Under 40” in 2007.

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Karen McPhillips

Vice President,
Marketing

The mind that opens to a new idea never returns to its original state

Karen McPhillips drives marketing strategy and operational execution to grow the company profile, revenue and market position.

Leveraging 20+ years of transformational marketing experience, Karen fuels Magnitude’s corporate and existing portfolio marketing, collaborating to maximize the company’s business strategy while also supporting integration of acquired products and services.

Karen has served on leadership teams of public and private companies of all sizes, transforming marketing functions and generating both tangible and intangible value. Most recently at PlumChoice, she and her team repositioned the brand and metamorphosed the marketing function in support of the company’s pivot from IT support provider to leader in the cloud services and Internet of Things spaces. At Iron Mountain and its technology arm, Iron Mountain Digital, she created new marketing functions, introduced the marketing operations discipline, and spearheaded a closed-loop leads-to-revenue framework coupled with a brand-to-demand communication platform that raised the bar on marketing’s revenue influence. Prior to Iron Mountain, Karen held marketing leadership roles with SaaS back-up leader, Connected Corporation (acquired by Iron Mountain), and SilverStream Software, contributing to the company’s IPO and acquisition by Novell.

Karen earned a Bachelor’s degree in Journalism from St. Michael’s College in Vermont.