Omnichannel_360_view_of_customer

Winning in Omnichannel begins with a 360 View of your Customer

The value of customer data has never been more valuable given the morphing of retail into an omnichannel world. In this age of the customer, the holy grail is capturing a 360 view of your customer both online and offline.

Just look at the recent Amazon and Whole Foods deal. According to WSJ, the big prize in this deal lies in the data. By bringing together online and offline data, Amazon can entice customers to make more impulse purchases online. Coordinating all the online and offline data points into a single person’s profile is the ultimate quest for any customer-centric brand. Google’s recent announcement to bridge the “online ad–offline purchase” gap to track credit and debit card transactions and link them to online consumer behavior is another leap forward in this area. Read more

CTO perspective: Is your business equipped for the API economy?

As a CTO, I find it it fascinating to watch the explosive growth of the API economy. APIs have become the fuel that’s enabling companies to create and launch new business models at unprecedented speeds. According to programmableweb.com, there are more than 16,000 APIs. HBR cites that Salesforce.com generates 50% of its revenue through APIs, Expedia.com generates 90%, and eBay, 60%. Read more

Finally: Analyst Coverage of Data Warehouse Automation

In response to my colleague Stephen Pace’s blog post about the lack of a “magic quadrant” for data warehouse automation, we’re happy to report that industry analyst coverage of this growing market segment has finally occurred!

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Are Graph Databases the Shiny New Object in MDM?

I recently read a great blog post on smartdatacollective.com, From Master Data to Master Graph by Peter Perera.  I found myself agreeing with almost everything in the post, particularly once I realised he was using terminology slightly differently to how we would here at Magnitude Software (in particular I suspect he and I think of different things when we refer to “MDM Applications”).  What’s interesting is that although I’m in broad agreement with the arguments made, I’m not yet convinced with his conclusion of the post (which as I understood it is that graph database technology is the best foundation for master data management systems). Read more

Announcing Kalido 9.1 SP2 – And a New Product

We were excited today to announce the latest release of the Kalido Information Engine, version 9.1 SP2. This release has enhancements in both our data warehouse automation capabilities and our master data management capabilities. In this post I’ll recap a few of the most notable ones.
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Fear or Greed: What’s Driving Your Information Management?

Lately we’ve been spending a fair amount of time talking to banks and investment firms about their information management challenges. One industry insider recently summed it all up for me by stating that organizations in this industry are motivated by one of two things – fear or greed. It might sound a bit crass, but that’s not a bad thing and I think it reflects the reality of the market we all, not just banks and investment firms, operate in.
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Business Modeling: Who Is Your Audience?

The Kalido business model is central to our core technology.  Model-driven automation facilitated by the Kalido Information Engine manages data sourcing, business rules validation, data integration, physical storage and presentation for both master data and warehouse instances.
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Data Warehouse Survey Update

It’s the end of October now which means that the autumn trade show season is drawing to a close. This year we sponsored and exhibited at the TDWI World Conference in San Diego (and in Chicago earlier in the year), and the Teradata PARTNERS Conference in Nashville. Once again we gathered survey responses in our booth, so I took a look at how things have changed, or not, since last year’s update.
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Breaking through the wall – a race won before it even starts

“Breaking through the wall,” the metaphor used by runners to describe the moment when they break the shackles of fatigue and their practice and determination pay-off, seems apropos as my “fitter” Magnitude Software colleagues recently tackled the London and Brighton Marathons. Congratulations to our runners and their amazing achievement! Read more

Modeling Efficiencies Using The Kalido Approach

I took my first Kalido training class in October of 1997 and I’ve been involved with Kalido ever since.  Because I’ve used Kalido for so long, it’s often easy for me to forget all of the things people had to do manually prior to Kalido coming around.  I recently saw a book by Oracle ACE Kent Graziano called “A Check List for Doing Data Model Design Reviews” on Amazon, so I grabbed a copy. Read more