By Elliot King, Ph.D.
Professor of Communication, Loyola University Maryland & Founder of the Digital Media Laboratory
As business intelligence platforms and tools have become more common, many enterprises have attempted to build a corporate culture based on analysis. The concept is simple. With an appropriate BI infrastructure in place, data analysis would no longer be the sole domain of analysts. Everybody from customer-facing employees to those in the C-level suite can make better decisions based on an analysis of facts.
But how deeply has this new “culture of analysis” and fact-based decision making penetrated most organizations? In a recent research study conducted by the Lattanze Center, a nationally recognized center of excellence on issues related to business excellence and IT at Loyola University Maryland, more than 250 IT professionals were asked to estimate, enterprise-wide, how many people in their organizations use analytic applications to monitor and improve performance and/or identify trends.
As the figure below shows, the number of users of business analytics varies widely with 18 percent of the respondents indicating that 500 or more people in their organizations use analytic tools while 17 percent say only one to nine people in their companies use analytic tools.
Stay tuned for part five of this series in the November/December 2011 issue of the Noetix Newsletter where we will examine the top benefits companies have realized through their investment in analytic applications.